SEPHORiA will make its UK debut at 180 Studios on 16 and 17 October 2026.
The Beauty Metropolis concept will feature themed districts, masterclasses and immersive brand activations.
Visitors can discover emerging labels, unreleased products and the winner of the first Sephora Prize.
Sephora’s global beauty festival is heading to the UK for the first time.
The capital’s beauty calendar is about to receive a major glow-up. SEPHORiA, Sephora’s immersive global beauty festival, will make its UK debut at 180 Studios on 16 and 17 October 2026. The two-day SEPHORiA London event will bring together beauty brands, industry figures, content creators and product enthusiasts for an interactive celebration inspired by the character of the capital.
Titled SEPHORiA Beauty Metropolis, the London edition will transform the Strand venue into a beauty-themed cityscape. Rather than following a traditional exhibition format, the experience will be divided into distinct neighbourhoods, with the Theatre District, Underground District and Residential District each focusing on different aspects of entertainment, innovation, personalised services and product discovery. Local collaborations and references to British beauty culture will also help give the event a distinctly London identity.
Visitors will be able to explore brand activations, attend masterclasses led by beauty experts, meet creators and discover products before they reach Sephora’s shelves. The festival will also include immersive installations, photo opportunities and giveaways from participating brands. Every guest will receive a curated gift bag at the end of their session, while limited-edition SEPHORiA merchandise will be available during the event while stocks last.
Another highlight will be The Next Big Thing, a dedicated area showcasing emerging European beauty labels and brands that have yet to launch at Sephora. The retailer will also reveal the winner of its first Sephora Prize for European beauty incubation, an initiative created to identify and support promising businesses across the continent.
SEPHORiA first launched as a live event in Los Angeles in 2018 and has since developed into an international celebration of beauty, with previous editions held across cities including Paris, New York, Milan and Dubai. The London debut arrives as Sephora continues to strengthen its presence across the UK following its return to the market in 2023.
Sarah Boyd, Managing Director of Sephora UK, described the arrival as a significant occasion for the country’s beauty community, stating: “It’s a landmark moment for beauty in the UK, and we can’t wait to welcome everyone.”
Each SEPHORiA London ticket provides entry to a three-hour session. Tickets for Gold My Sephora members will be released on 18 August, priced at £75 and including admission for one guest. General admission tickets will follow on 20 August and are priced at £95 per person. Gold members will receive a gift bag, although accompanying guests will only be eligible for samples and gifts distributed by individual brands.
Where: SEPHORiA, 180 Studios, 180 The Strand, London
When: 16 and 17 October 2026
Contact: www.sephora.co.uk