The Beatles at 3 Savile Row will be located at the site of the band’s last gig.
It was a cold January day in 1969. High above the streets of London, the world’s biggest rock group, The Beatles, did something entirely unexpected. They stepped onto the rooftop of their Apple Corps headquarters at 3 Savile Row and began one of the most legendary performances in music history. Now, that very site is being reimagined as a new museum, The Beatles at 3 Savile Row.
In 2027, The Beatles at 3 Savile Row will open to the public. The historic building will be lovingly transformed into an immersive seven-storey journey through Beatles history. Visitors will be able to step into a recreation of the legendary basement studio where Let It Be was recorded, and then head up to the rooftop to relive the group’s iconic final live performance — standing on the very spot where it all unfolded.
Sir Paul McCartney said: “It was such a trip to get back to 3 Savile Row recently and have a look around. There are so many special memories within the walls, not to mention the rooftop. The team have put together some really impressive plans, and I’m excited for people to see it when it’s ready.” Ringo Starr added, “Wow, it’s like coming home.”
Apple Corps’ CEO, Tom Greene, explained: ‘We’re thrilled to bring Apple Corps back to its spiritual home and give The Beatles fans something truly special. Every single day, fans are taking pictures of the outside of 3 Savile Row – but next year they can go in and explore all seven floors of the iconic building, including the rooftop where even the railings remain the same from that famous day in 1969.”
The building itself carries layers of rich history. Before the Beatles made it their creative hub, it was home to notable figures, including General Robert Ross and Lady Hamilton. Later, it even inspired George Harrison’s affectionate tribute to fans in his song “Apple Scruffs,” from his solo album All Things Must Pass.
The rooftop performance itself holds legendary status. The Beatles’ January 1969 set features John Lennon, George Harrison, Ringo Starr, and Sir Paul, and was captured by director Michael Lindsay-Hogg. If you can’t wait for the museum to open, watch Peter Jackson’s documentary The Beatles: Get Back. The documentary ends with the set being stopped by the police after complaints from nearby buildings.
The building was eventually sold in 1976 and later served various purposes, including as a fashion store. Today, it is set for a new chapter that celebrates its extraordinary musical legacy. The exact opening date and ticket prices have not yet been confirmed. Fans can register for tickets online.
Where: The Beatles at 3 Savile Row, 3 Savile Row, London, W1S 3PB
When: Opening in 2027
Contact: www.thebeatles.com