Burberry’s Autumn 2026 campaign takes us back to the city, with looks that recreate the journey of the typical London commute.
Narrated by Matthew Streeton, the campaign’s film celebrates the otherwise mundane shared experience of the daily commute into the city.
The film stars models Rosemary Ferguson, Cherif Douamba and Haojie Qi, as they strut through rush-hour crowds and unpredictable weather.
The fashion house captures the everyday scenes of the city’s energy.
The new Autumn 2026 campaign from British fashion house Burberry takes us back to the city, with looks that recreate the journey of the typical London commute. Narrated by Matthew Streeton, the campaign’s film celebrates and glamourises the otherwise mundane shared experience of the daily commute into the city.
As Londoners return to the concrete jungle after blissful summer holidays, Burberry launches its Autumn 2026 collection with a campaign that celebrates the uniquely London experience of the commute.
Set against the iconic backdrop of the fashion house’s home turf, different characters are seen travelling through the streets of central London on their journeys to and from work.
The film stars British model Rosemary Ferguson alongside Cherif Douamba and Haojie Qi, as they strut through rush-hour crowds and typically unpredictable British weather.
Matthew Streeton narrates the film, who is one of the everyday voices behind the travel announcements made across the London transport network.
Delivered with a light and humorous tone, the campaign gives the daily commute a personality of its own, creating a gentler portrait of London life and a wardrobe that suits every type of forecast.
The new campaign showcases the Autumn 2026 collection, designed to work with all types of weather.
Lightweight outerwear transforms Burberry’s signature silhouettes, from the Foxfield trench in tropical gabardine and the nylon Leadenham, to the cropped Mayfair trench jacket in leather and tailored wool twill. Tonal check details and leather accents add soft contrast throughout the new collection.
Classic British tailoring is given a refresh with lighter fabrics and more relaxed fits. The double-breasted Denbury coat and pinstriped Bloomsbury Harrington jacket are paired with House Check-trimmed polo shirts, cashmere knitwear and wool blanket capes. The results are more versatile and layered looks fusing London’s heritage with a modern lens.
Accessories include shoes like pointed Cotswolds pumps, equestrian-inspired Huntley boots and relaxed Knight Runner sneakers. Lastly, a Cotswolds tote, B Clip messenger bag and City Check bag collection bring together real craftsmanship and everyday utility.
Contact: https://uk.burberry.com