Beyond Beauty runs across Covent Garden from 4 to 13 September 2026.
More than 80 skincare, makeup, fragrance and wellness brands will participate.
Highlights include Space NK pop-ups, The Fragrance Garden and expert masterclasses.
The ten-day celebration will unite more than 80 skincare, fragrance, makeup and wellness brands across the London neighbourhood.
London’s beauty lovers have another date for the diary. Beyond Beauty Festival is returning to Covent Garden this September, transforming one of the capital’s most famous neighbourhoods into a destination for skincare, fragrance, makeup and wellness.
Running from 4 to 13 September 2026, the ten-day festival will feature more than 80 leading beauty and wellness brands. Activities will take place across Covent Garden, stretching from the Piazza and surrounding streets to Seven Dials, where international flagships sit alongside independent boutiques.
The festival follows the launch of ‘Big Beauty’ in 2025, but this year’s programme looks beyond the products lining bathroom cabinets and dressing tables. Beyond Beauty will also spotlight the people, ideas, experiences and innovations influencing the industry today.
Space NK returns as an experiential partner, taking over parts of the Piazza with a series of interactive pop-ups. The Fragrance Garden will also make a comeback, giving visitors the chance to discover scents from a rotating selection of perfume houses throughout the festival.
Elsewhere, some of Covent Garden’s biggest beauty names will host masterclasses, consultations and special events. Charlotte Tilbury will stage masterclasses and personal shopping sessions at its Covent Garden flagship, while NARS will host a beauty masterclass focusing on makeup techniques and product discovery.
Neal’s Yard Remedies will lean into fragrance and wellbeing with its 90-minute ‘Mood Manifestation’ workshop. The session explores aromachology and how different scents can be used to complement a particular mood. Other participating brands include Elemis, Glossier, Kiehl’s, Molton Brown, Rituals and Matière Première.
Beyond Beauty 2026 will also support Beauty Banks, a UK charity tackling hygiene poverty. The organisation distributes everyday essentials such as shampoo, soap, toothpaste and deodorant to people experiencing poverty, while campaigning for longer-term change around access to basic hygiene products.
Where: Covent Garden, London, WC2E 8RF
When: 4 to 13 September 2026
Contact: www.coventgarden.london