The Dior x A24 collaboration was announced in a short film featuring Sabrina Carpenter, Josh O'Connor, and more promising young stars.
Central to its buzz online is the appearance of a Dior x A24 T-shirt as worn by friends and ambassadors of Dior — Anya Taylor-Joy, Chiwetel Ejiofor, and Jisoo of Blackpink.
At press time, there is little news on the availability of the Dior x A24 T-shirt for retail.
The Dior x A24 collaboration will bring about theatre costumes, movie merchandise, and a deeper relationship between the two powerhouses.
If there’s one thing a fashion house and a production studio have in common, it is their flair for storytelling. Now, the latest Dior x A24 collaboration is sparking conversations about how this relationship between two cultural institutions runs much deeper than skin deep. When unpacking the commonalities shared between the two, their similar traits become rather obvious.
Under the direction of Dior’s Creative Director, Jonathan Anderson, the fashion house has rebranded to embrace his eccentric, whimsical aesthetic. Many of these are inspired by tomes adapted into movies, such as Dracula by Bram Stoker and Pride and Prejudice by Jane Austen. At A24, the production house often features off-kilter narratives that gravitate closer to arthouse films than blockbusters. These include Swiss Army Man, featuring Daniel Radcliffe as a deceased man who can function like the camping tool, or more recently Backrooms, the breakout hit by YouTuber Kane Parsons based on a story found, of all places, on Reddit’s Creepypasta horror forum.
Featuring Sabrina Carpenter, Camille Cottin, Josh O’Connor, Drew Starkey, Sophie Wilde, and Anderson himself, the Dior x A24 announcement campaign takes on the designer’s brand of humour and portrays the stars mimicking his awkward runway bow-out walk while dressed in his checked shirt and jeans uniform, and ultimately failing the attempt.
First on the agenda for the Dior x A24 two-year collaboration involves the newly renovated New York property owned by A24, Cherry Lane Theatre. A one-off play titled Both Ends will be staged on the first anniversary of its reopening, with actors in costumes designed by Anderson himself. And doing double duty as a costume designer is nothing new for Anderson; he previously dressed the cast of director Luca Guadagnino’s 2024 period drama Queer.
But what is lending this collaboration plenty of hype and online screen time is the appearance of a Dior x A24 T-shirt as worn by A-list celebrities Anya Taylor-Joy, Chiwetel Ejiofor, Mia Goth, Robert Pattinson, and Dior’s global brand ambassadors, Jisoo of Blackpink and Jimin of BTS.
While it remains to be seen if the coveted top will ever be available for the masses, there’s plenty to glean on what can be expected from Dior and A24. Perhaps there are already collections of movie merch underway, designed by the fashion house for the production studio’s upcoming films to look forward to. That only means that, just like enjoying films, this is fashion’s latest move to take another step away from being exclusionary and to welcome the idea of ushering in cinema-sized audiences for patronage.
Contact: dior.com