Chef Endo Kazutoshi is behind two new concepts in Chelsea.
ENDO will be home to an omakase experience.
Moga will be a Japanese listening bar.
Chef Endo will create an omakase experience at ENDO and a listening bar at Moga.
The FACT Dining Award London winner, Endo at the Rotunda, has unveiled an exciting expansion. Following its pop-up at Annabel’s and the opening of SUMI, it has announced two new dining experiences in Chelsea. In October, ENDO and Moga will open, and we are already buzzing with joy.
Chef Endo Kazutoshi has spent months travelling across Japan and is excited to share his findings with diners. He is a third-generation sushi master, as both his father and grandfather worked in the food industry. He is celebrated for his modern Japanese cuisine and was behind the critically acclaimed restaurant Endo at the Rotunda. In 2025, the restaurant was forced to close due to a fire, but Endo’s passion for food did not end.
ENDO will take over a townhouse that was previously home to The Five Fields. The site will include a new omakase restaurant and a Japanese listening bar. The original Endo at The Rotunda had 16 seats, and the new offering will be more intimate, with just 10 seats. The design draws inspiration from sushi counters in Tokyo during the 1920s and 1930s, and has been created in collaboration with designer Javier Villar. Plus, at the heart of the venue is a bespoke 200-year-old hinoki wood counter from Kyoto.
At ENDO, diners will be able to enjoy a multi-course omakase experience, and the menu will not be available in advance. The sushi will feature seasonal ingredients and locally sourced fish. So far, we do know that the menu will include premium nori, wasabi, soy sauce and rice, which will be specially prepared and imported from Japan.
Moga will offer a fresh take on the Japanese listening bar, and it will be located above the restaurant. Visitors can enjoy carefully crafted cocktails with a tea-led drinks programme, developed with Postcard Teas. The space will include an undulating ceiling made from traditional masu sake cups. From October, the bar will be open to restaurant guests. From December, the bar will be open to the public and take bookings.
Endo explains: “I often ask myself what responsibility I have to carry on the traditions and culture of Japan in my work. This project is the next chapter of my journey, strengthened by a clear vision and grounded more profoundly in the past. Behind every piece of sushi is the work of many hands – those who catch the fish, grow the rice and create the objects to serve it. This is a story I wish to tell.
“Like Kintsugi, the scars of last year have become part of my history; they have made me return more deeply to my roots. I have a responsibility to represent my culture and reflect centuries of craft in each dish I serve, and I look forward to sharing this journey with you soon.”
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Where: 8-9 Blacklands Terrace, London SW3 2SP
When: Opening October 2026
Contact: @kazutoshi.endo