The brand prides itself on sustainability.
London’s Grind is causing a stir. The speciality coffee roaster and café chain has announced that it aims to expand to the Middle East. The brand is working with the UAE-based Gulf Franchise Group and looks to bring its signature coffee and cocktail (or mocktail) concept overseas.
The locations for the new cafés have not yet been confirmed. Gulf Franchise Group, however, works across GCC countries including Bahrain, Kuwait, Oman, Saudi Arabia, Qatar and the UAE.
Grind’s CEO David Abrahamovitch explained: “I’m incredibly excited to bring Grind to the Middle East, one of the world’s leading coffee cultures. After building the brand in the UK and now having gained some traction in the US, the Middle East is the next major frontier for Grind, and our next key focus. We already see significant demand in the region for Grind at Home, and we can’t wait to bring the Grind coffee experience to the people of the Middle East.”
In 2011, Grind launched in Shoreditch, London. The brand prides itself on creating sustainable coffee, and creates home-compostable coffee pods. Today, it operates 11 branches and three coffee carts in London, which spans coffee, cocktails and all-day dining. In 2022 Grind opened its first international coffee shop, and it was located in Los Angeles, United States. Plus, it sells all the essential coffee accessories.
When the brand expands to the Middle East, it will join a long list of London brands that have made the move. Camden-born Black Sheep Coffee recently announced that it will be launching coffee shops in Abu Dhabi and Dubai.
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GO: Visit https://grind.co.uk for more information.