The England Store: The England Football Team Will Launch a Pop-Up in London

Located in Carnaby Street, The England Store celebrates all things football.

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It’s coming home – well, almost. Football fever is well and truly sweeping the nation, with the excitement of the Champions League and Premier League still fresh in the air, and the FIFA World Cup just around the corner. Now, there’s even more reason to celebrate, as the England team is set to open The England Store on Carnaby Street, London. Running until 2 July 2026, it will be a one-stop destination for everything football.

The England Store aims to bring fans together in a lively, feel-good space right in the heart of the capital. Launched in partnership with Fanatics and The FA’s official retail partner, the store will be packed with all things England, from the latest kits and training wear to official merchandise and exclusive limited-edition drops released throughout the tournament.

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Fans can also look forward to special matchday moments and in-store celebrations, creating a brilliant atmosphere that brings supporters even closer to the action as they get behind the Three Lions. Designed to unite fans ahead of the tournament, it’s the perfect place to get match-ready. Whether you’re heading to a buzzing beer garden or hosting a big-screen watch party at home, this will be an exciting addition.

The FIFA World Cup kicks off on 11 June 2026 and runs until 19 July 2026, with matches taking place across Canada, Mexico and the United States. England fans will be marking their calendars for key group stage fixtures, including Croatia on 17 June 2026, Ghana on 23 June 2026 and Panama on 27 June 2026.

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Where: The England Store, 15 Carnaby Street, London, W1F 9QZ

When: Monday to Saturday from 10am to 8pm, and Sundays from 12pm to 6pm

Contact: www.englandfootball.com