As a city known for its rich cultural tapestry, the spotlight is shining on Abu Dhabi.
Erth Abu Dhabi, formerly the Armed Forces Officers Club & Hotel, has teamed up with Dubai’s Outside The Box Events to launch “Theatre by Erth” at its 631-seat theatre this October.
Combined with Erth Abu Dhabi’s Emirati hospitality and leisure facilities, this new partnership is expected to elevate the capital’s entertainment offering for theatregoers in the emirate. Outside The Box Events has already brought success to Dubai’s QE2, with Theatre by QE2.
“Our investment in Theatre by Erth is intrinsically linked to the hospitality that Abu Dhabi takes pride in providing. Theatre by Erth will expand on Erth’s comprehensive leisure and dining facilities, as well as build on the brand’s ‘legacy’ to create meaningful and memorable experiences for visitors and the Abu Dhabi community to engage in.” said Shaikha Al Kaabi, CEO Erth.
Outside The Box Events’ CEO, Robert Duce said: “I am delighted to be able to expand the “Theatre by” brand to the UAE capital, and I am sure we will bring an exciting variety of entertainment to Abu Dhabi. I am pleased to be able to team up with the dynamic management of Erth for this. We believe that the synergy of running two theatres in the UAE will help our theatre and events business grow, and we are eagerly looking forward to the challenge. ”
“The demand for quality entertainment has been steadily on the increase, and the diversity of the population, as well as the desire to see world-class entertainment on our doorstep, has only fuelled the need for dynamic and interesting venues where the stage can be modified to suit the variety of shows we are capable of bringing to the UAE.”
Erth’s storied past and unique combination of facilities promises to delight audiences who visit the property to watch shows like Abba Reunion, Alice in Wonderland, MJ History, Meet the Beatles, Magic Phil, Horrible Histories and annual pantomimes. Erth Abu Dhabi has 1,200 parking spaces for easy access to the property, combined with dining experiences to offer a unique culinary journey to theatregoers. In addition, five private hospitality suites within the theatre can be reserved exclusively by guests, complete with bespoke food and beverage options.
Theatre by Erth’s show calendar will be released soon, with Outside The Box Events already working with local artists to bring their talent to a larger audience across the UAE.