Jimmy Choo names K-pop star Mi-Yeon as a brand ambassador

She’s the latest K-pop sensation to join the ranks of a luxury fashion house.

It looks like the K-pop wave is making a stylish splash in the luxury industry once again. Brace yourselves for some major fashion fireworks as the renowned footwear brand, Jimmy Choo, joins forces with the sensational Mi-Yeon Cho from (G)I-DLE, as their newest global brand ambassador.

Mi-Yeon will be taking centre stage in Jimmy Choo’s highly-anticipated fall 2023 campaign which is set to launch on 30 August. Sandra Choi, the creative director of Jimmy Choo, couldn’t be more thrilled about the K-pop sensation becoming the face of the brand. “From her musical talent to her captivating performances and inimitable personal style, she truly embodies the confident, playful spirit and creative energy of Jimmy Choo,” said Sandra.

Mi-Yeon too shared her love for Jimmy Choo’s collection, adding that she feels more confident when she’s wearing their stunning designs. She’s already nabbed four million people on Instagram with her musical talent and fabulous fashion choices.

Jimmy Choo is no stranger to the Asian market either. With 35 stores in China, 16 in South Korea and 45 stores in Japan, they’re making waves across the continent. Their strong presence in Asia makes Jimmy Choo and Mi-Yeon a match made in fashion heaven. With her incredible talent, style, and charisma, she’s going to sweep the fashion scene off its feet.

Mi-Yeon is joining the ranks of other K-pop idols who are taking the fashion world by storm. With Hyunjin slaying it with Versace, RM rocking his Bottega Veneta collaboration, Jimin owning it with Louis Vuitton, Givenchy teaming up with Taeyang, and BTS’ V leaving everyone breathless with Cartier, the K-pop universe is about to explode with fashion fabulousness.

GO: Visit https://row.jimmychoo.com for more information.