The Shepherd Mayfair introduces three new dining and drinking concepts in historic Shepherd Market.
Fayre is a 62-cover restaurant focused on seasonal British produce and European classics.
The Lounge offers all-day dining, outdoor seating and a bespoke tableside gin trolley.
Teddy’s is a hidden cocktail bar serving reworked 1930s classics and an extensive spirits selection.
Fayre, Teddy’s and The Lounge bring new restaurants and bars to historic Shepherd Market.
Mayfair is no stranger to new restaurant openings, but The Shepherd Mayfair is taking a distinctly neighbourhood-focused approach. The new boutique hotel in Shepherd Market features three dining and drinking destinations at its heart: British restaurant Fayre, all-day café and bar The Lounge, and hidden cocktail spot Teddy’s.
Sitting on the site of Mayfair’s oldest house, The Cottage, which dates back to 1618, The Shepherd Mayfair draws heavily on the history of its surroundings. Shepherd Market itself grew from the fields that once hosted the May Fair before developer Edward Shepherd transformed the area during the eighteenth century.
That social legacy now continues through the hotel’s restaurants and bars, which are open to both overnight guests and Londoners.
Fayre
The main dining destination is Fayre, a 62-cover restaurant on the hotel’s ground floor. Inspired by London’s classic neighbourhood restaurants, it will serve breakfast, lunch and dinner with a menu centred around seasonal British ingredients.
The offering combines familiar dishes with European influences, designed to make Fayre as suitable for a relaxed lunch as it is for dinner in Mayfair. Inside, dark timber panelling, banquette seating and berry-coloured tones create an intimate setting.
The restaurant’s connection to the neighbourhood also appears through its artwork. Wall coverings by urban artist Adam Ellis depict theatrical scenes inspired by the historic May Fair celebrations that once took place nearby, adding another layer of local storytelling to the space.
Teddy’s
Things become more secretive after dark at Teddy’s. Located on the lower ground floor, the cocktail bar takes its name from Edward Shepherd, the developer responsible for creating Shepherd Market.
Accessed from Market Mews, via a concealed staircase, by lift or through an arched passage from the hotel lobby, Teddy’s has been designed as a late-night destination rather than a conventional hotel bar. Deep greens and blues dominate the interiors, accompanied by commissioned murals and subtle Parisian influences. The drinks draw on overlooked cocktails from the 1930s, giving them a modern interpretation.
Five signature cocktails also reference phrases associated with Victorian writer and former Mayfair resident Edward Bulwer-Lytton. Behind the bar, the spirits collection ranges from aged Scotch and Japanese whisky to American whiskey, tequila, mezcal, Cognac, Armagnac and Calvados.
Champagne also plays a prominent role, with bottles ranging from Bollinger to Louis Roederer Cristal. Teddy’s is open Tuesday to Saturday from evening until late.
The Lounge
For something more casual, The Lounge sits at street level and operates throughout the day. The 46-cover café and bar starts with coffee and pastries before moving into casual lunches and evening drinks.
A sizeable outdoor terrace taps into Shepherd Market’s pavement café atmosphere, while a street-facing hatch offers takeaway refreshments for people passing through the neighbourhood.
The interiors combine forest green velvet with timber finishes and geometric detailing, while black-and-white illustrated works by British artist John Broadley appear throughout.
One of the more unusual additions is the hotel’s bespoke Moatwood gin trolley. Used for tableside serves, it was crafted from timber taken from a fallen tree in Kensington Palace Gardens and finished by hand in Hackney.
Inside The Shepherd Mayfair
Beyond its food and beverage offering, The Shepherd Mayfair is home to 82 individually configured rooms and suites. Guest rooms feature warm timber, curved furniture, blue detailing and red velvet curtains. Flexible elements include desks that double as dressing areas and console tables that can transform into chessboards. Marble bathrooms appear throughout, while selected suites include bathtubs and separate seating areas.
Wellness takes a similarly individual approach. Italian skincare brand Miamo provides products and personalised skincare protocols, while London-based E-Pulsive offers 20-minute EMS personal training sessions in rooms, nearby Royal Parks or at its Belgravia studio.
A walkway inspired by London’s historic arcades cuts through the hotel’s ground floor, creating a direct route between Mayfair and Shepherd Market. However, it is the trio of Fayre, The Lounge and Teddy’s that gives The Shepherd Mayfair its most public-facing identity. Together, the venues aim to extend Shepherd Market’s long-standing reputation as one of Mayfair’s most sociable corners, giving Londoners three new reasons to disappear into its narrow streets.
Where: The Shepherd Mayfair, 2 Stanhope Row, London W1J 7BT
Contact: www.theshepherdmayfair.com