What do hummingbirds, lovestruck doodles, and beans have in common? They are the motifs of the limited-edition collections by luxury brands for the Chinese Valentine’s Day — Qixi.
Long before Valentine’s Day became synonymous with roses, chocolates and candlelit dinners, China had its own celebration of love written in the stars. Held on the seventh day of the seventh month of the lunisolar calendar, Qixi Festival — widely regarded as the Chinese Valentine’s Day — is rooted in the ancient tale of an annual reunion of two star-crossed lovers.
This year, the celebration falls on Wednesday, 19 August 2026. Luxury brands are cashing in with gifting ideas from limited-edition collections that interpret the story’s motifs into coveted clothes and accessories. Below are the collections commemorating the Qixi Festival for 2026.
Balenciaga
For Qixi, Balenciaga is putting a playful, nostalgic spin on the language of love with its QIXI 26 collection. The collection reworks everyday wardrobe staples with romantic graphics that tap into the themes of the cultural event. Key to the collection are a pair of matching t-shirts with handwritten “I♥U” and “I♥U2” script and feathered arrows that align when worn as a couple. Another essential piece is a special-edition Le City Moto Bag in black suede that comes scattered with crystal stars, bows and arrow-pierced hearts reminiscent of lovestruck notebook doodles.
Contact: www.balenciaga.com
Burberry
Unveiled ahead of Chinese Valentine’s Day, Burberry explores the romance of chance encounters with its ‘Love On Repeat’ campaign, starring its ambassadors Zhang Jingyi and Zhang Kangle dressed in the brand’s own capsule collection. For ladies, there are Burberry’s signature bags, dresses and Thomas Bear bag accessories, updated in the seasonal shades of pink and white. While for the gents, there are cotton jerseys, jackets, and classic wool separates for the occasion. This capsule also features a special rendition of the iconic Burberry Knight emblem, with its shield imagined as a heart.
Contact: int.burberry.com
Dior
Tender is the heart, and the Dior Qixi 2026 collection. For Chinese Valentine’s Day, Dior draws on the festival’s romantic spirit through a collection that balances delicate craftsmanship with dreamlike motifs. Womenswear here, such as the Dior Colibri blouse, are decorated with tonal hummingbird imagery and the Dior Médaillon logo, alongside accessories and homeware featuring bows, hearts, pearls and clovers. Bags including the Dior Toujours are reimagined in the maison’s soft Rouge Flamme and Rose Soupir palettes. For men, relaxed jersey, jacquard and silk-twill pieces are embroidered with the Dior Heart and Colibri motifs for a whimsical touch.
Contact: www.dior.com
LOEWE
Centred on the idea that “love has no language”, LOEWE launched its campaign for Qixi starring actor Jiang Qiming across three films inspired by mime, while the accompanying collection brings together artisan-crafted pieces designed around connection and togetherness. Highlights include a special pink edition of the Scarf bag, whose knotted construction evokes two things coming together, and features a detachable love-bean charm nodding towards the traditional Chinese symbol of devotion and longing.
Contact: www.loewe.com
Loro Piana
Designed to move between city and country, the Loro Piana Qixi collection introduces new patterns, textures and a muted palette for its belted Jaylon Field Jacket in Windbelt Stretch Storm and Solaire Linen. Tactile crochet, pleated tailoring, and a specially created paisley print also adorn the relaxed menswear silhouettes. Balancing comfort with the brand’s refined sensibility, the collection’s accessories include the Extra Bag L23 in winter-white calfskin with a sculptural gold-toned sheep padlock and the suede court-style sneakers. A trio of animal plushies rounds up the otherwise restrained capsule.
Contact: ii.loropiana.com
Valentino
Shot by Wing Shya and starring singer and actor Lars Huang alongside models Yidan Huang and Zen Yue, the Valentino campaign for the Chinese Valentine’s Day unfolds as a cinematic love story at the bookstore, with intimacy expressed through glances and the unspoken promise of a meeting. The accompanying collection draws from the signature codes of its Pre-Fall 2026 wardrobe, spanning womenswear, tailored pieces and accessories.
Contact: www.valentino.com