Prada has reopened its doors at Paragon Shopping Centre after a major refurbishing this August.
The occasion saw the appearance of Prada global ambassador Karina of aespa.
The new Prada Paragon boutique occupies two floors in the prestigious shopping mall.
After 27 years, Prada has refurbished its prime Paragon boutique with two stories showcasing the latest from the Italian maison.
After hosting a star-studded red carpet premiere last week, the Prada boutique at Paragon Shopping Centre has officially unveiled its latest look following a major revamp. Guests on the big night included Singapore’s veteran thespian Zoe Tay, and promising young stars such as Ayden Sng and Chantelle Ng. The global ambassador of the Italian Maison, Karina of K-pop quartet aespa, also graced the boutique’s opening to much fanfare gathered at the mall.
The Prada Paragon boutique has been a stalwart in Orchard, located at a prime spot facing the main shopping belt. Having first opened its doors in 1999, this latest refresh has long been called for. Spanning over 1,200 square metres, the boutique is now modelled as a duplex with interiors inspired by Prada’s Milan flagship store at Galleria Vittorio Emanuele II.
On the first floor, black-and-white chequered marble floors pave the way to Prada’s latest collections, in rooms rendered with green walls and black metal detailing. For the Prada customer who prefer a more intimate and personable shopping experience, there are four new private alcoves where guests can freely browse its most exclusive offerings and fine jewellery collection in peace.
Upstairs, guests will find an environment that feels naturally easier on the senses with carpeting designed in beige chequers and walls in sensuous green velvet. Here, Prada’s womenswear, menswear, leather goods, accessories, footwear, and fine jewellery, are given a dedicated space for shoppers to engage in some serious retail therapy.
After 27 years at Paragon, Prada has not exactly left its old address behind. It has simply decided it needed more room.
Where: Prada, Paragon Shopping Centre, Orchard, Singapore
When: Daily from 10am to 9pm
Contact: www.prada.com