Prada's boutique at Singpaore's Paragon Shopping Centre will reopen on 27 August 2026.
The event will mark the appearances of Aespa's Karina and actor Hwang In-youp.
Entry to the event will be by invite only.
The reopening of Prada at Paragon Shopping Centre calls for the appearances of Karina of Aespa and actor Hwang In-youp in Singapore.
Singapore’s Orchard Road is set to behold the combined star power of the dual appearance of South Korean A-listers Karina of Aespa and the award-winning actor Hwang In-youp at the Prada boutique located within Paragon Shopping Centre. Slated to be held on Thursday, 27 August 2026, the pair will grace the event marking the reopening of the Italian brand’s newly refurbished space at the heart of the city’s most prestigious shopping district.
For Karina, this appearance will be the latest chapter in her role as global ambassador with the Italian luxury house. The leader of the chart-topping girl group first secured the appointment in 2024, and joined the brand’s growing roster of influential global personalities from the worlds of fashion, film, and music.
Since then, she has regularly represented Prada at its international fashion events and appeared in brand-related campaigns, including being a prominent face for its Spring/Summer 2026 collection. Her combination of K-pop influence and global following makes her a natural fit for Prada’s increasingly youth-focused approach to luxury.
Meanwhile, for Hwang In-youp, the occasion will mark his first-ever appearance in Singapore with Prada. Best known internationally for Korean dramas including True Beauty, 18 Again and Family by Choice, the actor has developed a substantial following across Asia. His presence alongside Karina reflects Prada’s broader strategy of giving its global boutiques a local and celebrity-driven moment.
While the appearance of both stars will, as expected, generate buzz for the latest collections sold at the landmark Prada address, the move underscores the growing relationship between the provenance of luxury brands and the allure of Asia’s entertainment superstars. With two headline names and Prada in the mix, the newly revamped boutique is expected to be one of the most seen and photographed spots in town this August.
Where: Prada, Paragon Shopping Centre, Orchard, Singapore
When: Thursday, 27 August 2026 from 6pm
Contact: @paragon.sg