CASIO has unveiled its first Arabic-dial watch collection for the Middle East and Africa.
The MTP-E735AR Series features Eastern Arabic numerals and an Arabic-English day display.
Five colourways are available: black, deep blue, ice blue, turquoise and white.
Created for the Middle East and Africa, the MTP-E735AR Series features Eastern Arabic numerals and an arabesque-inspired dial.
CASIO is putting the Middle East and Africa front and centre with a new Arabic dial watch collection created specifically for the region. The Japanese brand has unveiled the MTP-E735AR Series, its first Arabic-dial collection, combining familiar CASIO functionality with design details inspired by local culture.
Available across five colourways, the CASIO Arabic dial watch collection puts Eastern Arabic numerals at the heart of the dial. The timepieces also feature an intricate arabesque-inspired pattern and a bilingual day display that switches between Arabic and English.
The decorative motif extends across the full face of the watch, giving the classic three-hand design additional depth and detail. Applied Eastern Arabic numerals are joined by a day-and-date window positioned at 3 o’clock, while each colourway offers a slightly different interpretation of the design.
The CASIO MTP-E735AR Series is available in black, deep blue, ice blue, turquoise and white. The darker versions use tonal treatments that allow the arabesque pattern to blend more subtly into the dial. The white edition makes the motif more prominent with silver detailing, complemented by blue hands and hour markers. The remaining models feature silver-tone hands that coordinate with the stainless-steel case and bracelet.
Beyond its regional design cues, the collection retains the practical features associated with CASIO. Each model is housed in a slim 44.5 × 37.5 × 8.4mm stainless-steel case and fitted with an integrated bracelet. The watches also offer mineral glass, 50-metre water resistance and a battery life of approximately three years.
Hiroyuki Sezai, Head of Timepiece Division at CASIO Middle East & Africa, said: “The MTP-E735AR collection is an exciting release for us because it has been created with consumers in the Middle East & Africa in mind. From the Eastern Arabic numerals and bilingual day display to the arabesque-inspired dial, the design brings a distinctive regional character to a classic CASIO timepiece. We are very pleased to introduce this collection to the market, and it comes at an exciting time as we prepare to bring a number of new releases to consumers across the region over the coming months.”
By incorporating Eastern Arabic numerals, bilingual functionality and regional design influences into one of its accessible everyday watch formats, CASIO is making its Middle East and Africa audience a central part of the product story.
Contact: www.casio.com