BLACKPINK’s Jennie brings her unique style to Calvin Klein

Choose from a variety of colours featuring pastel hues and classic black and whites.

It’s time to elevate your style game because fashion brand Calvin Klein has teamed up with BLACKPINK’s Jennie Kim to create a limited-edition capsule collection that will have you feeling effortlessly chic. 

The latest collection includes loungewear that reflects the K-pop superstar’s personal style and everyday wardrobe. But what makes it even more remarkable is the custom branding with the iconic Calvin Klein logo reimagined in Jennie’s handwriting. 

The campaign, shot by renowned Korean photographer Hong Jang Hyun showcases Jennie in her “most comfortable and effortless state.” And as a long-time fan of the brand, the BLACKPINK artist’s collaboration with Calvin Klien is not just about clothes. It allows her to bring her unique perspective to the products that truly reflect her creativity and eye for style. She adds, “My aspiration for this collection is that everyone will feel as happy and confident in these pieces as I do.”

Jonathan Bottomley, Calvin Klein’s global chief marketing officer, noted that Jennie Kim is a “cultural powerhouse”. He continued, “The capsule collection is a mix of her coveted style and Calvin Klein’s most iconic essentials, which will resonate strongly with consumers around the world.”

BLACKPINK fans who flocked to Etihad Arena and Riyadh Park earlier this year can get their hands on the capsule collection as well. Choose from a variety of colours featuring pastel hues and classic black and whites to add a piece of comfort and chic to your wardrobe. From oversized ’90s jeans, joggers, dresses and denim shirts to crewneck sweatshirts, you’ll find it all under one roof.

With pieces priced starting from just AED 92 up to AED 550 ($25 to $150), this limited-edition collection is accessible to all fans of Jennie and Calvin Klein starting Wednesday 10, May. So what are you waiting for? Add a touch of Jennie’s personal style to your wardrobe and show off your love for this fashion brand – and BLACKPINK.

GO: Visit www.calvinklein.com for more information.