Dior announces K-pop singer Haerin as a brand ambassador
The global star is the Jewellery and House Ambassador for Fashion and Beauty.
If you love K-pop stars from BTS to BLACKPINK, then we have some exciting news. Singer Haerin has been announced as the new ambassador for the fashion brand, Dior. The NewJeans girl group member will be the Jewellery and House Ambassador for Fashion and Beauty.
K-pop star Haerin hails from South Korea and is only 16 years old. The group NewJeans have more than 7.3 million followers on Instagram and 6.7 million followers on TikTok.
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NewJeans shared the story on the social media platform in a post, which stated: “Dior’s newest Jewellery and House Ambassador”. Plus, it included photos of the singer in the brand’s clothes.
Dior released a statement: “This is an opportunity to celebrate the privileged ties binding more than ever the NewJeans singer and Dior. Between elegance and audacity, a unique friendship in the name of creativity.”
NewJeans are clearly fashion influencers. The group recently signed a partnership with Levi’s and appeared in a photo shoot for American Vogue. Plus, other NewJeans members have secured ambassador roles. Hanni is working with Armani Beauty and Gucci, Danielle is working with Burberry and YSL, and Hyein is working with Louis Vuitton.
Dior recently announced ambassadors also include Anya Taylor Joy and Elizabeth Debicki. In the past, the brand also worked with BLACKPINK’s Jisoo, BTS’s Jimin, Exo’s Sehun and Astro’s Cha Eunwoo.
Christian Dior, commonly known as Dior, is a French luxury fashion house. The company was founded in 1946 by Christian Dior, and has its headquarters in France. Today, there are more than 200 Dior shops around the world.
GO: Visit www.dior.com for more information.
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