This will mark the seventh edition of the event.
When it comes to putting on a show, few cities do it quite like Dubai. Known for its grand events spanning fashion to food, the city is also a global hub for luxury timepieces. And this November, Dubai Watch Week returns for its seventh edition from 19 to 23 November 2025, bringing with it a world of horological wonders.
Staged under the patronage of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of Dubai Culture and Arts Authority, this year’s event moves to Dubai Mall’s Burj Park. The venue offers the perfect backdrop for what has become one of the world’s most prestigious watch events.

Expect an immersive programme that spans panel discussions, interactive installations, brand activations, and exclusive masterclasses. With over 90 global brands confirmed, including Audemars Piguet, Breitling, BVLGARI, CHANEL, Chopard, Girard-Perregaux, Hublot, Rolex, TAG Heuer, and Van Cleef & Arpels, Dubai Watch Week is a rare chance to get up close and personal with some of the finest names in horology. A dedicated pavilion for niche and independent brands will also spotlight the industry’s rising stars, offering collectors and connoisseurs a glimpse into the future of the watchmaking industry.
But it’s not just about admiring what’s on your wrist — Dubai Watch Week is deeply rooted in storytelling, education, and connection. From thought-provoking discussions to behind-the-scenes insights into craftsmanship and design, the event is as much for seasoned collectors as it is for curious newcomers.

Alongside premieres and special editions created for Dubai Watch Week, the programme delivers more than 50 sessions that bring together watchmakers, collectors and culture shapers. The new House of Horology anchors the schedule with over a dozen candid talks. Proceedings open with a keynote featuring Mr Jean-Frédéric Dufour, CEO of Rolex, in conversation with Mr Abdul Hamied Seddiqi, Chairman of Seddiqi Holding, titled ‘The Time to Act is Now – a note to the watch industry’.
Programming highlights span critique, culture and design. François-Henry Bennahmias returns with Fresh Eyes on Old Dials: A Critique of the Watch Industry, examining where legacy can become liability. Two Arabic panels explore the codes of Gulf luxury and the dynamics of family businesses, with a focus on succession and stewardship. When Labubu Beats the Birkin: Luxury in the Age of Hype, featuring Richard Benc, George Bamford, Misha Daud, and moderated by Robin Swithinbank, unpacks the algorithm era and how virality reshapes desire.

Hands-on learning expands through masterclasses. Expect Lume painting with Wristcheck’s in-house watchmaker, a creative marquetry workshop viewed through the lens of collage, and Gerald Charles’ Métiers d’Art experience, where guests try their hand at traditional dial hand-hammering. Bangalore Watch Company hosts a meteorite session that allows participants to handle celestial rocks and discover Widmanstätten patterns. Atelier Wen’s The Art of Dings and Dents teaches the martelé technique, sending guests home with a 925 silver pendant finished in grand feu enamel. Hermès hosts a full-day masterclass series dedicated to Dubai Watch Week.
Founded in 2015 by Ahmed Seddiqi & Sons, Dubai Watch Week has grown from a modest gathering of 2,500 guests into a global celebration that welcomed over 23,000 attendees in its last edition. And this year is shaping up to be its most impressive yet.
Whether you’re in the market for your next timepiece or simply want to explore the art of watchmaking, Dubai Watch Week 2025 is a must-visit.
GO: Visit dubaiwatchweek.com for more information.