ELIE SAAB x H&M will launch on Thursday, 22 October 2026.
The collection will include womenswear, menswear, accessories and footwear.
The collaboration will translate Elie Saab’s couture-inspired aesthetic into a more accessible high-street collection.
ELIE SAAB is bringing its signature glamour to the high street with H&M.
Few Middle Eastern designers have shaped the international red carpet quite like Elie Saab. The Beirut-born couturier has spent decades building a fashion house synonymous with intricate embroidery, sweeping gowns and high-octane glamour, dressing everyone from Hollywood stars to royalty. Now, that unmistakable Lebanese design language is heading to the high street.
ELIE SAAB is teaming up with H&M for one of the retailer’s biggest designer collaborations of 2026, with the collection launching on Thursday, 22 October 2026. Spanning womenswear, menswear, accessories and footwear, the partnership will translate the house’s couture sensibility into a more accessible wardrobe, making this a significant moment for both Saab’s global following and H&M’s long-running designer series.
The collection will span womenswear, menswear and accessories, including footwear, creating a complete wardrobe rather than focusing solely on occasionwear. While Elie Saab is known for dramatic red-carpet gowns, the collection will also feature separates and tailoring designed for a range of occasions.
Key pieces are expected to include ornate gowns, shimmering separates and sharply cut tailoring, with the designer’s signature attention to detail evident throughout. Fine lace, gradient sequins and ELIE SAAB monograms will bring the house’s distinctive sense of glamour to the H&M collection. The collaboration aims to capture the contemporary ELIE SAAB aesthetic while staying true to the fashion house’s signature codes.
Founded in Beirut, Elie Saab first became known for his elegant bridal designs before building an internationally recognised fashion house. His couture creations have since become a red-carpet favourite, worn by some of the world’s biggest stars. Today, ELIE SAAB spans haute couture, ready-to-wear and accessories, making the H&M collaboration a natural way to introduce the designer’s world to a new audience.
H&M has a long history of bringing major fashion names to the high street. Its 2005 collaboration with Stella McCartney helped cement the designer-collaboration phenomenon, offering her signature tailoring and feminine style at more accessible prices.
Whether you’re looking for a statement occasion dress, standout accessories or a touch of Saab-style glamour, ELIE SAAB x H&M is shaping up to be one of the most anticipated designer collaborations of 2026.
Where: H&M stores and online
When: Launching on Thursday, 22 October 2026
Contact: https://ae.hm.com