Huda Beauty will launch its first fragrance, Easy Bake Intense, on 28 May 2026.
The Eau de Parfum is inspired by the brand’s Easy Bake setting powders.
Easy Bake Intense will be available online and in stores, priced at $79.
The Eau de Parfum takes inspiration from the brand’s cult-favourite Easy Bake setting powders.
Huda Beauty is expanding beyond makeup with the launch of its first fragrance, Easy Bake Intense. Launching on 28 May 2026, the Eau de Parfum takes its cue from the brand’s best-selling Easy Bake Loose Baking and Setting Powder, transforming one of Huda Beauty’s most recognisable beauty signatures into a full-bodied scent.
The original Easy Bake powder has built a loyal following since its debut in 2018, not only for its soft-focus finish but also for its distinctive fragrance. Now, Huda Beauty is giving that scent its own moment, with a perfume designed to add a new sensory layer to the Easy Bake universe.
Created in collaboration with perfumer Hamid Merati-Kashani, Easy Bake Intense is described as a rich floral gourmand. The fragrance opens with wild cherry, offering a bold, juicy introduction, before moving into a warmer heart of white florals, cinnamon bark, and caramel milk. The scent settles into a gourmand base of vanilla bourbon, giving the perfume a sweet, creamy and long-lasting finish.
The new fragrance draws from the Easy Bake powder’s original aromatic profile, which includes tonka bean, rosewood, amber, sandalwood, jasmine, neroli and tuberose. Easy Bake Intense builds on that familiar foundation, creating a more decadent interpretation for those who want to wear the scent beyond their makeup routine.
Speaking about the launch, Huda Beauty founder and CEO Huda Kattan said: “Ever since we first dropped Easy Bake in 2018, there has been SUCH a buzz online about the fragrance… some of you luhhhve it, while others didn’t think it was a vibe. As always, we’ve been listening closely to your feedback and wanted to create something everyone can enjoy. I wanted [the] ‘Easy Bake’ fragrance to feel rich, sexy and intense. Because when it’s truly you, it’s never too much.”
The launch marks a new chapter for Huda Beauty, a brand known for its high-impact makeup, beauty innovation, and close connection with its online community. With Easy Bake Intense, the Dubai-born beauty powerhouse is turning customer conversation into a product, taking a cult scent from the vanity table to the fragrance shelf.
The Easy Bake Intense Huda Beauty fragrance will be available online and in stores from 28 May 2026, priced at $79.
Contact: hudabeauty.com