The partnership offers carbon-neutral diamonds in the UAE for the first time.
Some Hollywood sparkle has been added to Dubai’s jewellery market. Etika Jewels, a Dubai-based sustainable jewellery brand, has collaborated with Diamond Foundry, a California-based company backed by Leonardo DiCaprio. Thanks to the partnership, Etika Jewels is now the first and only brand to offer carbon-free diamonds in the UAE.
Leonardo DiCaprio said: “I’m proud to invest in Diamond Foundry Inc., sustainably growing diamonds in America without human and environmental toll of mining.” Leonardo is best known as an A-list actor who has starred in films including The Revenant, Titanic and Once Upon a Time in Hollywood. Plus, he starred in Blood Diamond, which is based on the civil war in Sierra Leone and follows a man who finds a priceless diamond.
Besides being an actor, Leonardo is a passionate environmental activist. Through the Leonardo DiCaprio Foundation, he has worked on a range of initiatives, which include Dubai’s vegan fast-food chain Neat Burger with Lewis Hamilton.
Diamond Foundry has been worn by A-list celebrities including Emma Watson, Gal Gadot, Julia Roberts and Reese Witherspoon. Plus, Drake even collaborated with the brand to create a diamond encrusted jacket, which was designed by Harrison Bespoke.
Etika Jewels was founded by Basma Chaieri, and creates lab-grown diamonds. Etika Jewel’s latest collection offers carbon-neutral diamonds, from 0.8 carats and above. The diamonds are ethically and sustainably produced in the United States of America. Plus, each diamond comes with a certificate from Diamond Foundry referencing its characteristics.
Basma Chaieri, founder of Etika Jewels, explains: “Our mission at Etika Jewels is to give customers access to responsible jewellery with distinctive features while empowering them to spend consciously. As part of our continued commitment to sustainability, we are excited to partner with the best innovators in the sector like Diamond Foundry and be the first to offer a revolutionary diamond concept in the UAE.
“By providing carbon-free lab-grown diamonds that are celebrity-approved, we hope to inspire change in the local diamond industry and give customers a chance to look their best with standout pieces, without worrying about impacts on the environment and other stakeholders.” Shine on.
GO: Visit https://etikajewels.com/ for more information.