Fashion & Beauty

LOEWE and Studio Ghibli’s latest collaboration launches today

For their second collaboration, LOEWE have created a capsule collection celebrating one of Studio Ghibli’s most acclaimed films, Spirited Away.

Spirited Away, the 2001 animated epic which secured director Hayao Miyazaki and Studio Ghibli several prizes, including the ‘Best Animated Feature’ at the 75th Academy Awards, is an ode to loyalty, friendship and stubbornness in the face of adversity.

LOEWE and Studio Ghibli

The LOEWE x Spirited Away collection features the movie’s most iconic characters. From the young protagonist Chihiro, mysterious Haku and sorceress Yubaba, to Kaonashi, the spirit with no face. These characters swarm across ready-to-wear, blankets and scarves and appear on leather and canvas bags, including the Amazona, Puzzle, Hammock and Flamenco and Totes. 

LOEWE and Studio Ghibli

Figures are rendered playfully as jacquard, print, appliquè, patch, leather marquetry or embroidery. Landscapes become all-over prints and the Susuwatari soot sprites from the film are interpreted as pompoms and tufty bags. 

LOEWE and Studio Ghibli

LOEWE’s artisans have brought the characters to life by stressing tactility and three-dimensional form, introducing pieces inspired by the classic Japanese technique known as ‘boro’, which consists of indigo-dyed scraps patch-worked together. To maximise the effect of surface treatment, LOEWE have kept shapes loose and relaxed: T-shirts, hooded sweatshirts, cardigans, oversized jumpers, culottes, as well as denim trousers and puffers. The result is, quite simply, a wearable movie. 

LOEWE and Studio Ghibli

Studio Ghibli’s exquisite storytelling is matched by a tireless dedication to craft in order to bring their enchanting films to life. Such love for the possibilities of craft—and the meticulous nature of working by hand—is something nurtured at LOEWE. This shared commitment to the magic of handcrafted things forms the inspiration for the LOEWE x Spirited Away collection. 

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