Nancy Ajram is Tiffany & Co.’s first Arab brand ambassador

The Lebanese singing sensation is the face of the luxury jewellery company.

Not many jewellery brands are recognisable by just one image, but the turquoise blue box with white bow is so iconic it can only mean one thing: Tiffany & Co. The legendary jewellery brand is breaking new ground and updating its image, unveiling its first Arab brand ambassador, Lebanese superstar singer Nancy Arjam.

Nancy hails from Beirut, Lebanon. She went from working as a television presenter to one of the biggest-selling female artists in the Middle East. Famous for her Arabic pop songs, she has released eleven albums and sold more than 30 million records. She has also been a judge on Arab Idol and The Voice Kids Arabia. Now, she can add another accolade to the list, as she becomes a brand ambassador for Tiffany & Co. 

Nancy shared an image of herself – decked in Tiffany & Co jewellery, of course – in a post on Instagram. She stated: “I am excited to join Tiffany & Co as House Ambassador and to continue highlighting the brand’s diamond legacy and rich heritage.” She is seen wearing a black dress and the brand’s jewellery including earrings and rings, and a bracelet and necklace.

She also added: “It is a great pleasure to work with Tiffany & Co. and to collaborate with a house, which dedicates itself to innovation while also cherishing craftsmanship. I have long been fascinated by Tiffany &Co., its incredible archives, and the intriguing stories hidden in so many of its magnificent pieces, and with every new collection I find myself mesmerised all over again.”

Previous Tiffany & Co.’s brand ambassadors include Anya Taylor Joy, Gal Gadot and Tracee Ellis Ross. Plus, in a bid to attract a more diverse audience, it welcomed Jay-Z and Beyoncé Knowles (aka Dubai’s celebrity of the moment, after she performed at the grand opening of Atlantis The Royal). 

Also, in a bid to widen its appeal, it launched a Nike x Tiffany & Co. collaboration. The FOMO-induced line included a pair of black Air Force 1 trainers emblazoned with a tick in Tiffany blue – pantone 1837 Blue, to be precise.

Tiffany & Co, we’re dazzled.  

GO: Visit www.tiffany.com for more information.