New Balance x District Vision apparel makes its way to the Middle East

The collaboration features sporting gear inspired by the 90s.

Fashion and the Middle East are inseparable. From the latest luxury wear to trending streetwear, the region’s fashionistas are always “on point.” Taking things up a notch, New Balance has teamed up with District Vision — the global eyewear brand — to launch a cool collaboration. While this is the third collaboration between the brands, it’s the first time a collection has been made available in the Middle East.

But this New Balance x District Vision collection isn’t just about footwear. It’s an expansive apparel collection featuring athleisure and wellness gear, including running kits. Inspired by the 90s sports wardrobe, the collection showcases bright colours and retro fits, reminding you of old VHS workout tapes.

However, it’s not all nostalgia, there are modern elements too. Expect to find ribbed tank tops and shorts, jackets and sweatpants, designed for those who appreciate minimalism, comfort, and style.

Of course, we can’t forget about the shoes. The highlight is the Elite Race Shoe, available in classic white, grey, and black. The FuelCell SC Elite v4 technology, on the other hand, combines FuelCell technology with a thin carbon fibre plate, which makes this shoe lightweight, comfortable, and stylish.

This New Balance x District Vision campaign features top athletes — namely Sydney McLaughlin, a gold-medalist in sprinting and British football sensation Eberechi Eze. Their presence and endorsement are bound to amplify the popularity of this collection.

For those eager to get their hands on this exclusive line and stay ahead in the fashion game, some items are available online. However, to cop the full collection, you’ll need to make your way to the flagship New Balance store in Dubai Mall. 

GO: Visit www.newbalance.co.ae for more information.