Nike reimagines its signature Swoosh as hoop earrings and a curb chain necklace.
The collection uses S925 sterling silver with white rhodium plating or 14k gold vermeil finishes.
Each piece comes in an orange suede pouch presented inside Nike’s signature orange gift box.
The sportswear giant turns its most recognisable emblem into sterling silver hoop earrings and a curb chain necklace.
Known globally for defining sportswear and sneaker culture, Nike is officially turning its attention to jewellery. The upcoming Nike Swoosh Jewellery Collection reworks the brand’s most iconic emblem into sleek, everyday pieces, offering a subtle yet distinctly stylish way to wear the famous logo.
Moving beyond standard branded accessories and basic charms, the collection prioritises clean designs executed in premium materials. Each piece is crafted from S925 sterling silver and finished with either white rhodium plating or rich 14k gold vermeil. Rather than hanging the logo as a separate dangling pendant, the Swoosh is integrated directly into the architectural shape of each item, giving the range a seamless, thoughtfully considered feel.
The collection marks Nike’s continued push into the luxury space, bridging streetwear culture and elevated design. By translating its iconic logo into precious metals, the brand is giving fans a timeless, collectible piece that elevates an everyday wardrobe far beyond classic sneakers and hoodies.
Leading the lineup are the Swoosh Hoop Earrings, serving as a fresh twist on a wardrobe classic. Measuring 29mm in diameter, they artfully weave the sweeping curve of the Swoosh into the lower arch of each hoop, fastening with a secure hinged snapback. The white rhodium-plated sterling silver pair is priced at $225 USD, while the opulent 14k gold vermeil version is set at $295 USD.
Alongside them sits the Swoosh Necklace, thoughtfully designed for layering. A scaled-down 22mm Swoosh is set inline along a delicate curb chain, boasting an adjustable length ranging from 42.5cm to 52.5cm. Versatile by nature, it can be worn solo for a minimalist look or stacked with other chains. To cater to every wardrobe, Nike is planning both men’s and women’s versions. The sterling silver edition is priced at $165 USD, with a 14k gold vermeil counterpart also expected upon release.
The packaging for the Nike Swoosh Jewellery collection stays true to Nike’s roots. Each piece arrives in a signature orange suede pouch embossed with the Swoosh, set inside a classic orange gift box that makes the collection ready for holiday gifting.
To keep the pieces looking their best, Nike has also provided dedicated jewellery-care guidelines to ensure longevity. Wearers are advised to protect the metals from direct contact with perfumes, body lotions, chlorine, and harsh chemicals, and to wipe them clean after wearing or heavy sweating. With its blend of street culture and premium materials, the collection is poised to be one of the most sought-after lifestyle releases of the season.
Contact: www.nike.ae