These labels are boldly platforming their views.

In an age where boundaries are blurred and tradition is challenged, the fashion world has responded in kind — from protest motifs on runways to statement tees and symbolic accessories on red carpets. Across the Middle East, Palestinian brands are finally having a moment on their own terms. Here are twelve Palestinian fashion brands to watch.

Activeist

Female-owned and mission-led, Activeist is a Palestinian movement and clothing label founded on the belief that style shouldn’t come at the expense of the planet. Ethically produced in Portugal, the collections are designed for all sizes, genders and ethnicities, with accessible pricing that doesn’t compromise on quality.

GO: Visit https://activeist.co for more information.

FC Palestina

What began in 2015 as a concept has now evolved into a global brand that seamlessly marries football culture with advocacy. FC Palestina’s shirts wear the colours of the Palestinian flag and build a community around political activism. A minimum of 20 per cent of sales supports charities and on-the-ground projects, from Ramadan food packages to winter clothing, directly aiding Palestinians.

GO: Visit www.fcpalestina.com for more information.

HINDHILAL

Launched in 2019 by designer Hind Hilal, this slow-fashion label centres craftsmanship and quiet expression. Each piece is made in-house at the Bethlehem studio, favouring conscious materials and responsible practice. The aesthetic is contemporary, simple and timeless, offering considered clothes for those who appreciate restraint.

GO: Visit www.hindhilal.shop for more information.

Nöl Collective

Beloved by the diaspora and at home, Nöl Collective has built an international reputation for beautifully crafted garments that spotlight Palestinian artisanal techniques, from tatreez (hand embroidery) to majdalawi weaving (a 100 per cent cotton fabric). Working with family-owned businesses, artisan workshops and women’s cooperatives from Jerusalem and Gaza to Ramallah and Bethlehem, the brand channels traditional Palestinian and Levantine culture. The goal is as much about education and community as it is about design.

GO: Visit https://nolcollective.com for more information.

Nazzal Studio

Sylwia Nazzal’s pieces defy convention. Straying from the typical idea of Middle Eastern clothing, she creates sculptural puffer gowns, ostrich-leather hijab jackets, keffiyeh lace scarves and signature hooded sets fashioned from 10,000 Palestinian coins. Nazzal’s designs are unique yet full of deeper meaning, and are well-loved by artists from the region, securing her as one of the best Palestinian fashion brands

GO: Visit www.nazzalstudio.com for more information.

Nominal

An on-trend accessories brand founded in 2019 by Akram Abdallah and Lena Sarsour, Nominal began with a map necklace and grew into letter and name pieces that celebrate identity. Today, the range spans cuffs, hand chains, rings and more, focusing on jewellery that visibly and proudly represents Palestine.

GO: Visit https://nominalx.com for more information.

PaliRoots

PaliRoots is a family affair, founded by Jerusalem-born siblings Aminah and Hussein Musa. PaliRoots brings the spirit of the motherland to the US through a contemporary lens. Their ethos offers treetwear fused with unmistakably Palestinian cues: unisex jackets, tees, shirts, jeans and shorts, plus accessories such as keffiyehs and jewellery that celebrate heritage with modern ease.

GO: Visit www.paliroots.com for more information.

REEMAMI

Founded by Palestinian designer Reema Al Banna and based in Sharjah, REEMAMI is known for illustrative flair and storytelling. Following its Paris Fashion Week debut in 2023, the brand’s global profile has risen, but its references to symbols, motifs, and memories remain rooted close to home. The acclaimed “A Tin of Olive Oil” collection weaves plants, birds, faces, and an olive-oil tin into wearable art. A look recently worn by Bella Hadid amplified the message further.

GO: Visit www.reemami.com for more information.

Sarah Musa

A favourite among the global Palestinian diaspora, Sarah Musa reimagines the keffiyeh with premium fabrics and technical expertise gained from 13 years in fashion. Her unisex cotton–silk styles work as bandanas, scarves, or bag attachments and are modern, versatile, and unmistakable. Notably, 100 per cent of profits are donated to urgent relief efforts in Palestine.

GO: Visit www.sarahmusa.com for more information.

Skate Pal

Founded in 2013 as a skateboarding camp for Palestinian children, SkatePal is now a non-profit that has built the region’s first skatepark and creates spaces for youth to grow. Its merch comes in the form of workwear caps, graphic t-shirts, hoodies, socks, shorts and more. The proceeds from which go towards funding skateboarding programmes in the West Bank and Gaza, building on their dedication to the homeland.

GO: Visit www.skatepal.co.uk for more information.

Trashy Clothing

Created in 2017 by Shukri Lawrence and Omar Braika, Trashy Clothing describes itself as an “anti-luxury fashion label” and delivers on the promise. Expect asymmetric mini skirts, wrap trousers, bold graphics, Arab-inspired memes, and punchy accessories. Irony underpins the brand’s mission to reframe the Arab identity and challenge prevailing notions of gender, sexuality, ethnicity, and race.

GO: Visit www.trashyclothing.shop for more information.

Zeid Hijazi

Based in London, Zeid Hijazi crafts luxury ready-to-wear informed by Palestinian folklore, rebellion and Arab futurism. The result is a provocative and powerful design that challenges traditional regional fashion norms. A Central Saint Martins BA Fashion graduate in 2024 and a Fashion Trust Arabia winner, Hijazi’s trajectory marks him as one to watch.

GO: Visit www.zeidhijazi.com for more information.