Fashion & Beauty

PUMA launches hometown heroes collection with Mike Camargo

The limited-edition headwear collection will be supported by PUMA ambassadors Neymar Jr., Christian Pulisic, Myke Towers, and Kyle Kuzma.

Global sports company PUMA is shaking up the headwear market with the launch of Hometown Heroes, a freshly designed and limited edition hat collection featuring three cap styles.  

Inspired by the athletes, artists and homegrown talent that stays true to its roots, the new limited edition collection also pays homage to the origins of street art culture.

PUMA’s first limited edition headwear collection features caps, beanies and bucket hats designed and developed in collaboration with Mike Camargo, Creative Consultant and Founder of Upscale Vandal. Camargo is part of “The Collective”, a group of culture influencers who have shaped the sneaker game over the past 50 years.

PUMA hometown heroes

The Hometown Heroes collection will be supported by PUMA’s incredible lineup of Hometown Heroes, namely Brazilian football sensation Neymar Jr, U.S. football player Christian Pulisic, Puerto Rican multi-platinum selling music artist Myke Towers, and American professional basketball player Kyle Kuzma.

“There’s a saying that goes – ‘style is a way of saying who you are without having to speak’, that’s exactly what we have worked towards with the ‘Hometown Heroes’ collection,” said Mike Camargo. “When you walk outside, what’s the first thing you notice on someone? Is it their clothes? Do you make eye contact…? It’s always the hat. We only wear things that represent us. Our clothes are an extension of who we are. I grew up in Brooklyn and New York City; and my creativity is fuelled by the energy from the streets and the people that live and breathe their hometown – this collection pays tribute to that. What we wear is chosen meticulously; because when we step outside, we want you to know what we stand for!”

PUMA hometown heroes

PUMA Head of Design Accessories, Sara Rosina said, “The attention to detail that has gone into this new collection is extremely exciting. From the references in the main graphics to the hidden messages under the visor and even a set of pins, which fans can use to customise their headwear to their personal style. We really wanted to push the boundaries and explore different ways of creating products that tell unique and personal stories.”

This will be the first of four Hometown Heroes launches coming later this year. The debut Hometown Heroes headwear collection will launch on Tuesday, 24 May at PUMA stores and on PUMA.com

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