The footwear collection includes the Speedcat OG and Speedcat Ballet.
PUMA has unveiled its latest campaign in the Middle East. For the latest collection, it is not just about sneakers, it’s about spirit. The sportswear company has collaborated with local figures across the region, who have brought to life the essence of its latest collection.
Each shoe brings its own spark. The Speedcat OG is built for speed, the Speedcat Ballet combines edginess with elegance, the Mostro is bold, and H Street aims to be raw and real.
The collection comes to life through regional talent. Dany is a barber and model, Rana is a bioengineer, Andy Charanek is a professional boxer, Kade is a style icon, and Lilia Haj is a dancer and choreographer.
The campaign aims to present trainers not just as something you wear, but as a reflection of your personal style and spirit. These individuals show that these are shoes to live in, dance in, and dream in. Plus, the looks blend an urban backdrop with streetwear and a modern energy.
PUMA’s headquarters can be found in Herzogenaurach, Germany. The company was originally created by the brothers, Adolf Dassler and Rudolf Dassler. In 1948, they decided to part ways, and adidas was born. Over the years, its iconic shoes include The Suede, which dropped in 1968, and PUMA Cali, which offered a more modern design.
Today, PUMA stores can be found across the Middle East. Locations include Dubai Mall in Dubai, UAE; Yas Mall on Yas Island, Abu Dhabi; and Olaya in Riyadh, Saudi Arabia.
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