Taeyong joins Loewe as its global brand ambassador

The partnership cements Taeyong’s status as a true fashion icon.

K-pop stars are all the buzz and now, the fabulous and oh-so-talented Taeyong from K-pop group NCT (Neo Culture Technology) has just scored the role of a lifetime. He has been chosen as the newest global brand ambassador for the Spanish luxury fashion house, Loewe. Talk about a match made in fashion heaven.

This partnership not only cements Taeyong’s status as a true fashion icon but also shows that Loewe is all about embracing diverse cultural influences. Taeyong has a killer style and a serious love for all things fashion, so it’s no wonder he’s Loewe’s latest ambassador. 

As Taeyong gushed about the partnership, he couldn’t help but highlight Loewe’s incredible status as a cultural brand that treasures impeccable craftsmanship and encourages limitless expression. He said, “I’ve been a huge fan of Loewe, not only for the designs but also for the brand’s philosophy and unique way of communicating.”

Known for his powerful rap skills and dynamic stage presence, Taeyong has proven himself as a versatile artist. Beyond his musical pursuits, Taeyong has also made a name for himself as a songwriter and producer, contributing to the creative process behind NCT’s music.

Loewe’s decision to appoint Taeyong as their brand ambassador aligns with a growing trend among European fashion houses increasingly recognizing the influence and appeal of K-pop stars. They know that by teaming up with these artists, they can tap into the hearts of the Gen-Z crew and ride the wave of K-pop devotion. Plus Taeyong’s appointment as Loewe’s global brand ambassador represents the ongoing cultural exchange between East and West in the fashion world.

Taeyong is expected to slay the Spring/Summer 2024 men’s runway show in Paris as a Loewe ambassador.

GO: Visit hwww.loewe.com for more information.