Fashion & Beauty

Why everyone’s (still) talking about these phone cases

The VELANTE has taken the city’s fashion scene by storm.

Natalia Kapchuk, Farhana Bodi, and Sai Ferrera seemingly don’t have much in common – but they do. Each of these influencers has been spotted sporting a VELANTE phone case. Beauty guru Farhana Bodi even matched her fuchsia Atelier Zuhra dress to a pink version at the Cannes Film Festival earlier this year. Clearly, this is an accessory beloved by the city’s style stars, instantly recognisable by its V-shaped logo.

phone cases

For the uninitiated, luxury brand VELANTE Officiale hails from Italy and is rooted in the art of self-expression, believing that customers should choose exactly what defines them in order to make each accessory unique and individual. As for choices of colour and texture? The sky’s the limit, they say. Incidentally, VELANTE comes from the Italian word velare, which means ‘to cover’. The brand started its journey in 2019 with the birth of the phone case collection, with all the items intended to cover and protect the objects that we use the most in our day-to-day lives.

phone cases

The VELANTE phone case is offered in an array of exotic skins – think: python, crocodile, and grain leather dyed in the most brilliant of rainbow shades including deep blue, candy pink, scarlet, and lush green. Each case can be personalised with embossed names, initials, or zodiac signs, making it a great gift. And for UAE residents on the quest for a statement accessory, there’s an exclusive line set to launch that will feature – wait for it – solid gold and diamond detailing. These uber-luxurious phone cases are not the only items headed to our shores; exotic leather bags, small leather goods, belts, and biker jackets adorned with rock-inspired metalware will soon be available in Mall of the Emirates and online at velanteofficiale.com.

phone cases

Founder Mirela Dumitru tells the story behind the creation of these precious items: “Observing around me more and more people who choose their phone cases or accessories depending on the outfit, time of day, or event, I wanted to turn them into fashion accessories, representative of each client’s personality. That’s why we’ve implemented a wide range of phone cases and accessories in different skin types, colours, and textures from the beginning, leaving the customers to choose what defines them. VELANTE Officiale customers express themselves through our products, adding initials, names, or their zodiac sign because each of us needs to feel unique, valuable and exclusive. We love the fact that each customer uses their imagination and style, leaving a unique mark on their personalised product.” 

GO: VELANTE is now available at CLUB OYO in Mall of the Emirates, Gigi Galleria, via FARFETCH, and on velanteofficiale.com

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