These Middle Eastern beauty brands are transforming the global beauty industry with high-performance formulas, cultural heritage and modern innovation.
Middle Eastern beauty brands are redefining the global beauty industry with innovative formulas, luxurious ingredients and beauty rituals inspired by centuries of tradition. From Dubai-based makeup labels creating high-performance products for Gulf climates to Moroccan-inspired skincare brands rooted in ancient wellness practices, these Arab beauty brands are gaining worldwide recognition. Here are 12 standout Arab beauty brands worth adding to your collection.
Asteri Beauty
Created to perform in the Middle East’s hot and humid conditions, Asteri Beauty is one of the emerging Saudi beauty brands gaining attention for its long-lasting makeup formulas. Founded in Riyadh in 2023 by entrepreneur Sara Al Rashed, the Saudi brand was created to solve a problem many beauty lovers know all too well: makeup that melts in the heat. Its “desert-proof” collection features lightweight foundations, concealers, mascaras, eyeliners and pigmented lip colours that are formulated to resist humidity while remaining comfortable to wear.
Contact: https://asteribeauty.com
Bassam Fattouh Cosmetics
With decades of experience behind the scenes of fashion shows, photo shoots and celebrity glam sessions, Lebanese makeup artist Bassam Fattouh has become one of the Arab world’s most respected names in beauty. Launched in Beirut in 2010, Bassam Fattouh Cosmetics reflects the glamour and sophistication of Middle Eastern makeup artistry. The collection features richly pigmented eyeshadow palettes, precision eyeliners, contour powders, lipsticks and complexion products designed to recreate the flawless finishes seen on fashion shoots and red carpets.
Contact: https://www.bassamfattouh.com/en-ae
By Mina Al Sheikhly
Rather than launching an extensive makeup collection, Iraqi-Emirati influencer and interior designer Mina Al Sheikhly chose to perfect one everyday essential: mascara. Launched in Dubai in 2020, By Mina Al Sheikhly quickly gained popularity among beauty lovers across the Gulf thanks to its carefully developed lash formulas. Each mascara features a specially designed brush and targeted formula to deliver different effects, from dramatic volume and length to natural definition.
Contact: https://byminaalsheikhly.com
Hindash Cosmetics
Few beauty brands capture the intersection of art and makeup quite like Hindash Cosmetics. Created in 2021 by internationally recognised makeup artist and artist Mohammed Hindash, the brand reflects his creative approach to beauty. Its signature gradient palettes have become cult favourites thanks to their versatility, allowing users to create eye, cheek and face looks with finely milled pigments that complement a wide range of skin tones. With vegan formulas, professional brushes and innovative multi-use products, Hindash Cosmetics offers a modern approach to luxury makeup.
Contact: https://hindash.com
Huda Beauty
Few Middle Eastern beauty brands have achieved the worldwide influence of Huda Beauty. Founded in Dubai in 2013 by Iraqi-American entrepreneur Huda Kattan and her sisters, the brand has become one of the most recognisable names in global cosmetics. Known for bold glamour and innovative formulas, Huda Beauty’s bestselling products include setting powders, eyeshadow palettes, liquid lipsticks, foundations, concealers, primers and false lashes.
Contact: https://hudabeauty.com
IZIL Beauty
Rooted in the timeless traditions of the Moroccan hammam, IZIL Beauty brings centuries-old wellness rituals into the modern skincare space. Founded in Dubai in 2012 by Moroccan entrepreneur Mouna Abbassy, the brand celebrates natural ingredients and wellness traditions passed down through generations. Organic argan oil, ghassoul clay, green tea and other Moroccan botanicals take centre stage across a collection of cleansers, serums, masks, body scrubs and nourishing hair treatments. Every product is designed to recreate the feeling of an indulgent spa experience, making everyday skincare feel both restorative and luxurious.
Contact: https://izilbeauty.com
Kosas
Although founded in the United States, Kosas has a strong Middle Eastern heritage through founder Sheena Zadeh-Daly, an Iranian-American artist and biologist. The brand has become popular in the region through retailers such as Sephora, offering makeup designed with skincare-inspired ingredients. Known for its “makeup for skincare lovers” philosophy, Kosas creates complexion products infused with ingredients such as hyaluronic acid, peptides and caffeine.
Contact: https://kosas.com
Moonglaze
Moonglaze represents the new generation of Saudi beauty brands embracing simplicity, elegance and effortless beauty. Founded in Riyadh in 2022 by beauty influencer and architecture graduate Yara Alnamlah, the brand focuses on carefully curated products rather than overwhelming collections. Its range includes luminous blushes, radiant highlighters and lip products designed to enhance natural beauty with a fresh, glowing finish. Combining minimalist aesthetics with modern beauty values, Moonglaze brings understated luxury to everyday makeup.
Contact: https://moonglaze.co
Samer Khouzami Cosmetics
Known for his transformative makeup artistry, Lebanese celebrity makeup artist Samer Khouzami has built a career around flawless complexions and sculpted glamour. His namesake beauty brand, launched in Beirut, Lebanon, brings that expertise directly to consumers through a professional makeup collection inspired by his signature “Samer Khouzami Technique.” The range features high-coverage foundations, concealers, contour products, powders and expertly crafted brushes that make achieving an airbrushed finish surprisingly accessible. Whether you’re perfecting an everyday base or creating full-on evening glam, the collection delivers professional results without compromising on comfort.
Contact: https://samerkhouzami.com
Simihaze Beauty
Created by Palestinian twin sisters Simi and Haze Khadra, Simihaze Beauty blends fashion, skincare and makeup into a modern beauty brand with global appeal. Launched in 2021, the label has gained attention for its editorial-inspired aesthetic, innovative formulas and sleek packaging. The collection includes multi-use cream blushes, lip oils, bronzers, highlighters and skincare-infused complexion products.
Contact: https://simihazebeauty.com
The Dirty Lamb
Founded in 2016 by Palestinian-American entrepreneur Ahlam Abbas, The Dirty Lamb focuses on simple, effective and transparent skincare formulations. The brand’s collection includes facial oils, coffee scrubs, serums and moisturisers made with naturally inspired ingredients designed to hydrate, brighten and nourish the skin. For beauty lovers searching for clean, cruelty-free skincare, The Dirty Lamb offers a thoughtful approach to everyday self-care.
Contact: https://thedirtylamb.com
Whind
Founded by Moroccan beauty entrepreneur Hind Sebti in 2021, Whind celebrates Morocco’s rich skincare heritage while combining traditional ingredients with modern science. The brand’s collection includes cleansers, serums, moisturisers, masks and exfoliating treatments featuring ingredients such as vitamin C, niacinamide and Moroccan botanicals. By blending heritage with innovation, Whind represents the future of luxury Middle Eastern skincare.
Contact: https://whind.com