Take a look at the three hotels that Adeera has announced.
Saudi Arabia is developing at a rapid pace, and one of its most exciting destinations is Qiddiya City. Dubbed the capital of entertainment, sports, and culture, Qiddiya will be home to theme parks, attractions, and even matches for the 2034 FIFA World Cup. With millions of visitors expected, the city will need places to stay – and that’s where Adeera steps in.
Adeera Hospitality has announced that it is bringing three hotels to Qiddiya City. These will include Alia, a sophisticated Saudi luxury brand; Noor, an efficient mid-market concept; and Sama, a five-star contemporary lifestyle experience. Each brand reflects the energy and ambition of Saudi Arabia’s transformation.
Saudi culture and contemporary design shape the identity of the hotels, with names inspired by words from the national anthem. This choice adds an extra layer of cultural pride to Adeera. While Adeera has yet to reveal the number of rooms and hotel amenities, it plans to share more details soon.

The Public Investment Fund backs the project, and launched it to drive the Kingdom’s hospitality scene forward. This is being done through brands that embody the authentic Saudi. In Qiddiya City, Adeera will introduce a new model for hotel management that celebrates Saudi identity.
With the development on the horizon, visitors to Qiddiya City will enjoy endless entertainment. Plus, accommodation options will be available to suit every mood, style, and budget. With its mix of attractions and adventure, Qiddiya City is on track to become a favourite destination for many.
GO: Visit https://www.adeera.com for more information.