The Vice City pop-up runs at Selfridges London’s Corner Shop from 9 to 28 November 2026.
The installation features a Grotti Cheetah supercar and a 10-foot Macca the Gator.
More than 50 exclusive items include clothing, accessories and collectibles.
The Corner Shop celebrates GTA 6 with exclusive merchandise, a supercar and a larger-than-life alligator.
Vice City has landed on Oxford Street. Selfridges has teamed up with Rockstar Games to bring Grand Theft Auto VI to its London flagship, turning The Corner Shop into a shopping destination inspired by the game’s fictional setting. The GTA 6 pop-up at Selfridges runs from 9 to 28 November 2026, giving fans a chance to explore before the game arrives.
Inside, the city’s Art Deco influences provide the backdrop for an installation with some suitably oversized details. A working recreation of the Grotti Cheetah supercar is one of the main attractions, alongside a 10-foot Macca the Gator from the in-game television series Macca & Friends. Outside, colour-changing lighting and animated artwork carry the Vice City mood onto the storefront.
The shopping selection at the GTA 6 pop-up in Selfridges spans more than 50 exclusive pieces, taking elements of the game into wardrobes and homes. Basketballs, varsity jackets, sweatpants, silk scarves and beach towels are among the items on offer, alongside playful additions such as a Burger Shot apron. Collaborations also bring a GTA VI dartboard set and a cigar ashtray into the mix.
Collectors have another reason to visit: the limited-edition Grand Theft Auto VI: The Goodtime State – Vice City Collection. Selfridges is the only physical retailer in the UK offering the box, which launches on 19 November and is available to pre-order at The Corner Shop.
André Maeder, Selfridges Group CEO, said: “We want to enhance guests’ experience of the game and offer a unique way to celebrate, commemorate and participate in one of the biggest moments in popular culture history.”
A selection of the merchandise is also available at Selfridges in Birmingham and Manchester, and through the retailer’s website, allowing fans outside London to join the launch celebrations.
Scheduled for release on 19 November 2026, GTA VI returns to Vice City and introduces players to the wider state of Leonida. The story follows Jason and Lucia as they become caught up in a criminal conspiracy. For fans counting down to launch day, the Selfridges collaboration brings a little of that world into the capital.
Where: Selfridges Corner Shop, 400 Oxford Street, W1A 1AB
When: 9 to 28 November 2026
Contact: www.selfridges.com