Nikki Beach Resort & Spa Muscat brings its luxury lifestyle brand to Oman

The new beach resort opens in the autumn of 2023.

Oman is in for a beach (re)treat, as Nikki Beach Resort & Spa Muscat is on its way. Opening in autumn 2023, the brand announced the plans for the luxurious beach club and residences. Created in partnership with Omran Group, it will bring that Nikki Beach touch to the country.  

Nikki Beach Resort & Spa Muscat is being designed with the brand’s six signature elements in mind: music, dining, entertainment, fashion, film and art. The new resort is coming to Yiti Bay, just 30 minutes from Muscat airport. The venue will include 115 rooms, 25 suites, and 30 villas with private pools. 

The dining concepts include three Nikki Beach restaurants: Café Nikki, Escape, and Soul Lounge. Plus, there will be three swimming pools, a pool bar, Nikki Spa and Tone Gym. The new venue is being built with local and sustainable resources where possible. Plus, it is designed to also be a destination for yachting, as the location will include a marina. 

Alexander Schneider, President of the Global Nikki Beach Hotels & Resorts division, shared: “The opening of Nikki Beach Resort & Spa Muscat will elevate our resort experience to a new level. The project combines the cultural and ethical pillars of Oman with the best of the Nikki Beach Global brand in an authentic and meaningful manner. The property will introduce a new customer experience that goes beyond the norm of luxury hospitality and further elevates the entire market, and we look forward to amplifying the natural attraction of Yiti to bring forth a new cultural highlight for the region.”

Hashil bin Obaid al Mahrouqi, CEO of Omran Group, added: “The opening of Nikki Beach Resort & Spa Muscat marks a significant milestone in the project’s development. It is a resort that pays homage to the country’s rich and intriguing culture and the location’s picturesque beauty with luxe modernity.”

Nikki Beach Global was created in 1998. Today, it has 11 beach clubs and five hotels and resorts worldwide. Additional locations can be found in Miami Beach, Saint Tropez, Ibiza, Monte Carlo, Monaco, Montenegro, Tivat and, of course, Dubai. If the FACT Award winner Nikki Beach Dubai is anything to go by, Nikki Beach Muscat looks set to be spectacular. 

GO: Visit for more information. 

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Kohinoor Sahota - Deputy Editor
A sucker for a good story, if you invite Kohinoor to a gallery, comedy night, new restaurant, hiking trip, cycle ride, pool day or just about any activity, she’ll probably say yes – that is if she isn’t busy planning her next adventure.

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