Riyadh’s new Breitling boutique is the largest in the Middle East

The Swiss watchmaker’s store can be found in Panorama Mall.

The Swiss watchmaker Breitling has opened its largest store in the Middle East. Located in Panorama Mall, Riyadh, the boutique showcases the brand’s luxury watches. So, if you want to get some time on your hands, here’s what you need to know.

Riyadh’s new Breitling boutique is located on the ground floor and spans 245 square metres. The décor boasts an industrial-chic meets loft apartment feel, thanks to exposed bricks and leather sofas. The modern yet retro vibes are bought to life through old-school artwork, books and state-of-the-art features.

At the centre of the boutique is a yellow grid panel stamped with a Breitling ‘B’. The walls are decorated with propellers, surfboards and artefacts. The sea-inspired lounge aims to recreate beach vibes with rattan furniture and projections of blue skies. Plus, The Watch Bar is a super spot to try on watches.

Breitling Middle East Managing Director, Aed Adwan, explained: “We are thrilled to be expanding the full Breitling experience to our customers in Riyadh. This expansion falls in line with our efforts to grow our business in Saudi Arabia, which is a key market for us, with additional boutiques to open in the near future.”

CEO of Al-Hussaini Trading Co, Sheikh Mohammed Al-Hussaini, added: “We are delighted to build on our partnership with Breitling and expand the retail footprint with the opening of the largest Breitling boutique in the Kingdom of Saudi Arabia and across the region. The boutique will cater to audiences in Riyadh who are passionate about horology.”

Located on Prince Muhammad Ibn Abd Al Aziz, the new storie is open from Saturday to Thursday from 10am to 10.30pm, and Friday from 4.30pm to 10.30pm.

GO: Visit www.breitling.com for more information.