Ferrari’s new flagship showroom is located at Canopy Plaza on Riyadh’s Northern Ring Road.
The venue introduces Ferrari’s next-generation Corporate Identity to Asia and the Middle East.
A dedicated Atelier suite offers bespoke configurations and private vehicle handovers.
Ferrari’s new venue in Riyadh is designed for the local automotive community with bespoke customisations.
Ferrari has officially opened the doors to its brand-new flagship showroom in Riyadh, marking a landmark moment for supercar enthusiasts and collectors across the Kingdom. Located at Canopy Plaza along the bustling Northern Ring Road, the new showroom is the first location in both Asia and the Middle East to feature the Italian marque’s next-generation global Corporate Identity.
Operated in partnership with official Saudi importer Fast Auto Technic, which has represented the Prancing Horse in the Kingdom since 1998, the venue represents a dramatic shift away from standard retail spaces. Instead, it offers an immersive, experience-led sanctuary crafted specifically for Saudi Arabia’s passionate Ferraristi community.
An expansive glass facade is dramatically framed by an illuminated red archway surrounding the main entrance—a visual tribute to the legendary signature shade. Step through the doors, and you enter a light-drenched interior with crisp white gallery walls and precision spotlighting. Here, Ferrari’s latest flagship models are displayed on elevated circular pedestals, presented not merely as vehicles, but as sculpted works of automotive art.
At the heart of the new layout is a dedicated Atelier configuration suite, engineered to offer clients an unparalleled personalisation journey. Within this private studio, prospective owners can sit down with specialised Maranello-trained configurators to tailor every imaginable detail of their dream vehicle. The space houses an extensive library of physical material samples, ranging from hand-stitched leathers and tactile Alcantara to lightweight carbon-fibre trims and bespoke paint swatches. To ensure maximum privacy during delicate specification sessions, the suite is fitted with an integrated retractable shutter system. Once the bespoke configuration is finalised, the space can seamlessly transform into a private handover lounge for ceremonial vehicle deliveries shared with family and friends.
The Riyadh dealership is designed as a vibrant gathering spot for supercar culture. The multi-functional space will host private brand events, exclusive model debuts, and social gatherings where owners can connect over their shared passion. Additionally, the complex features a climate-controlled Ferrari Approved section showcasing a curated collection of pre-owned sports cars, each having undergone a rigorous inspection process to ensure pristine condition and total peace of mind for buyers.
Where: Ferrari, Canopy Plaza, Northern Ring Road, Riyadh
When: Saturday to Thursday from 10am to 1pm and 5pm to 10pm
Contact: https://riyadh.ferraridealers.com