It’s true – Alicia Keys is headed back to AlUla

The American singer-songwriter will perform at Maraya for one night only.

Whether it’s new flight routes, luxury hotel openings amidst sandstone cliffs, or autonomous electric smart pods offering a glimpse of transport in the future, it seems everything new and now is happening in AlUla – Alicia Keys‘ upcoming performance included. The American singer-songwriter will return to the stage at the awe-inspiring mirrored event venue Maraya for a performance on Friday 24, February.

The intimate concert will be presented by Good Intentions, the global creative agency owned by her husband Kasseem “Swizz Beatz” Dean and partner Noor Taher. Much like this event, Good Intentions creates meaningful cultural experiences that spark dialogue, invoke positive feelings and nurture creative cultural exchanges. Alicia Keys will also be participating in the second installment of the exclusive “Women to Women” discussion at Madrasat Addeera on Saturday, 25 February. This companion event intends to provide an open and honest venue for women to share world visions and support for each other

The singer, songwriter, and pianist was born in 1981 in New York, USA, and began playing the piano at the age of seven. She made her debut in 2001 with the album Songs in A Minor which sold over 12 million copies worldwide and earned her five Grammy Awards. Since then, Keys has released several successful albums and has become known for her soulful voice and powerful ballads such as Girl On Fire, Fallin’, If I Ain’t Got You, No One and Try Sleeping With A Broken Heart.

In addition to her musical career, Keys is also a highly respected philanthropist. She is the co-founder of the Keep a Child Alive foundation, which works to provide life-saving treatment, care and support to children and families affected by HIV and AIDS in Africa and India.

Keys is also a strong advocate for equality and empowerment, using her platform to raise awareness about important social and political issues. With her powerful voice and exceptional talent, she continues to inspire and move people all over the world.

“There is no denying the beauty and enchantment of AlUla. I have always been an explorer, and I adore discovering ancient places and what has been left behind of times long gone. But there is something more,” Alicia Keys said when visiting AlUla in February 2022. “I met women business owners here that had a powerful sense of creating meaningful experiences. I visited a women’s music school in the old town and got to see firsthand the continuation of the timeless artisan traditions here. I feel the future emerging in a way I was never aware of before. And as an artist, I feel a sense of belonging and connection – with nature, with humanity, with the magic of this special place.”

Alicia Keys AlUla

Incidentally, this marks the second time that Keys has performed at AlUla. Tickets for the concert aren’t yet on sale, but there are still plenty of reasons to visit AlUla this winter. From its UNESCO World Heritage Sites to its exciting pop-up restaurants and sporting events.

AlUla is famous for welcoming big-name acts. In the last year, Maraya concert hall has hosted John Legend, OneRepublic and Usher. So, we are expecting more big names in the year ahead.

 GO: Visit for tickets or more information.

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David Tapley - Editor-in-Chief
As editor-in-chief of the region’s most fiercely local lifestyle publication, David is a self-proclaimed hip-hop aficionado, championing all things food, travel, street art, and streetwear across the United Arab Emirates and the Kingdom of Saudi Arabia.

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