Saddle up for a Wild West pop-up in Al Zahra.
Saudi Arabia’s entertainment scene keeps gathering pace, and the next stop is the coast. After crowd-pleasing runs in Riyadh and Abha, Cowboy Town is riding into Jeddah, bringing a dose of Western spirit to the city. Set in the Al Zahra district and running from November until February, this immersive pop-up blends live entertainment and themed dining into one family-friendly destination.
Cowboy Town is styled as a mini-tourist town inspired by the American frontier. Think “ranch-style architecture,” timber storefronts and dusty boardwalks you associate with classic Western movie sets. Guests will pass swinging saloon doors, spot cowboy hats and boots, and wander streets that feel built for photo moments.
The entertainment roster aims to keep all ages engaged. Expect rodeo-inspired stunts, cowboy performances and themed parades that sweep through the streets at scheduled times. Country music sets the rhythm throughout the day, building to dance moments that invite visitors to tap their boots and join in. There are games and rides to break up the action, plus a shooting range for guests keen to test their aim in a controlled environment.
Food is equally central to the experience. The grills will be working overtime, serving a menu of American-style barbecue that leans into smoke and spice. Look out for brisket, ribs and comforting sides.
Fashion finds its place too. Retail corners spotlight the Western look, from classic hats and sturdy boots to leather belts and accessories that complete the outfit. Whether you want a simple keepsake or a head-to-toe transformation, there are options to match the mood.
With its blend of performance, food and styling, Cowboy Town offers a lively day out. Dust off your hat, pull on your boots and take a slow stroll down Main Street. Jeddah is about to feel a little more frontier.
GO: Visit webook.com for more information.