Noms Life opens a stylish streetwear shop in Jeddah
The flagship store includes shorts, sweaters and sweatpants.
If you want to stand out from the crowd, then check out the streetwear shop, Noms Life. The ready-to-wear fashion brand has opened its first flagship store in Jeddah, Saudi Arabia, and it’s filled with cool clothing.
Located in Rubaiyat Mall, Noms Life describes itself as a secret society meets lifestyle brand. Creator and founder, Jude Fatani, has drawn on her background in graphic arts and designed a bright, bold clothing collection. We’re talking statement T-shirts, which have slogans ranging from “stay hungry” to “ramen king” emblazoned on the front.
Noms Life’s collection spans shorts, sweaters and sweatpants. Lookout for the on-trend unisex T-shirts, oversized hoodies and stylish kimonos. Plus, the accessories range from beanies to bucket hats.
Noms Life has also launched the Nomslife X F1 line, which is inspired by the Saudi Arabian Grand Prix. The hero item is the limited-edition Jeddah Race-Track Circuit Long Sleeve Shirt, which has the race track printed on the back.
Jude Fatani, creator and owner of Noms Life, explains: “Noms Life is a graphic, ready-to-wear lifestyle and streetwear brand. Noms is about a secret society of character icons and each one has their own identity and backstory.
“It started when I was living in San Diego, and I was doing my bachelor’s degree in graphic design. I was messing around and I suddenly created Malik, the first character, and I instantly became obsessed. I couldn’t stop creating – I wanted people to feel connected to the characters and use it as a form of self-expression.”
Nom Life’s collection can also be found in concept stores across the capital, from Concept by Muse in Riyadh Park to Personage in Hittin.
GO: Visit www.nomslife.com for more information.