A celebration of Saudi heritage, sporting excellence, and fan pride.
PUMA Middle East has unveiled Al Hilal FC’s official 2025/26 home and away kits under the striking banner Rooted in Glory. This season’s drop pays homage to the Kingdom’s culture and Al Hilal’s extraordinary legacy as the most decorated club in Saudi and Asian football history.
Inspired by the Kingdom’s landscapes and the club’s deep-rooted identity, the new kits are rich in symbolism. The home kit nods to the Najd region’s iconic mud-brick architecture—an ode to the team’s humble beginnings on the outskirts of Riyadh. Meanwhile, the away kit adopts a celestial mood, channelling the moon’s energy as a metaphor for Al Hilal’s evolving journey and a reference to its name, which translates to “The Crescent” in Arabic.
Both kits reflect the club’s connection with its devoted fan base, The Blue Wave, with subtle design elements and bold motifs combining to tell a story of pride, ambition, and unity.
Following the global success of the KidSuper x Al Hilal collaboration, this new collection reaffirms the club’s and brand’s shared commitment to championing Saudi identity on the international stage.
“As Asian leaders, we’re proud to grow globally while staying true to our roots,” said Juhan Kuhlo, General Manager of PUMA Middle East. “Our partnership with Al Hilal FC allows us to tell authentic Saudi stories through design.”
Esteve Calzada, CEO at Al Hilal FC, said: “Our recent tournament was a clear example where, beyond the sporting results, we were able to represent our country through jerseys that became an unprecedented success. We hope that this new collection will receive a warm welcome from our amazing fan base.”
The 2025/26 kits are now available at PUMA stores, the official Al Hilal outlets, Blu Store, select regional retailers, and online
GO: Visit puma.com for more information.