Diyar Ajwa, Tapestry Collection by Hilton, will open in Madinah.
The first Tapestry Collection by Hilton is set to open in Saudi Arabia. Scheduled to launch in 2025, Diyar Ajwa, Tapestry Collection by Hilton, will be located in the central Haram area of Madinah. The Tapestry brand prides itself on offering a boutique experience and aims to create a cultural connection to its location.
Diyar Ajwa, Tapestry Collection by Hilton, has been developed in partnership with the Al Musbah Group, further demonstrating Hilton’s ongoing expansion across the Kingdom. The company remains on track to reach its goal of operating 100 hotels in Saudi Arabia.
With views overlooking Al Masjid Al Nabawi, the hotel will feature 221 guest rooms and suites, alongside an all-day dining restaurant, café, and fitness centre. The property’s design is inspired by the Ajwa date, which is cultivated exclusively in Madinah, adding a rich cultural element to the guest experience.
Mohammed Almusbahi, Director, Al Musbah Group, commented: “We are proud to partner once again with Hilton to introduce the first Tapestry Collection by Hilton in the Kingdom. With its unique identity rooted in local heritage, this hotel will offer visitors and pilgrims an authentic and memorable stay in the heart of Madinah. Our continued collaboration with Hilton reflects our shared vision to support the Kingdom’s hospitality goals and deliver world-class offerings across key cities.”
Carlos Khneisser, Chief Development Officer, Middle East & Africa, Hilton, added: “We are delighted to introduce the Tapestry Collection brand to Saudi Arabia with the signing of Diyar Ajwa, Tapestry Collection by Hilton, in partnership with Al Musbah Group. This signing builds on our longstanding relationship and highlights Hilton’s commitment to growing and diversifying our portfolio as we bring more of our award-winning brands to key destinations across the Kingdom.”
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GO: Visit www.hilton.com for more information.