The WOW Festival lands in Riyadh with a fusion of world-class golf, rare supercars and blockbuster live music.
The WOW Festival is turning Riyadh Golf Club into a playground for sport, motors and music. From 19 to 22 November, fans can watch world-class golfers chase glory, admire jaw-dropping supercars and stay on after dark for open-air concerts featuring some of the biggest regional and international stars.
At the heart of the programme is the 2025 PIF Saudi International powered by SoftBank Investment Advisers, the Asian Tour’s International Series Finale. Teeing off from 6:20am, the tournament brings a stacked field to Riyadh. Defending champion Joaquin Niemann returns to protect his title, joined by past champions Dustin Johnson and Abraham Ancer, plus Ryder Cup star Tyrrell Hatton. With so much talent on the card, the only question is who will be crowned champion on Sunday.
Motorsport and design lovers are in for a treat at the Riyadh Drive Festival presented by Seven Concours. Running from Wednesday to Friday, the luxury supercar show will feature hundreds of vintage and modern machines on a specially designed track at Riyadh Golf Club. Curated in partnership with Seven Concours, the event includes the famed live auction on Saturday, where collectors and enthusiasts will compete for some truly special lots.
When the sun sets, the focus shifts to the WOW Music Festival on the concert stage in the PIF Fan Zone. Every evening of the tournament, the space transforms into a festival ground with live performances, food, drinks and an electric crowd. The lineup brings together regional favourites and international headliners across four nights: Wednesday 19 November welcomes Oumaima Taleb and R3HAB, Thursday 20 November hosts Central Cee and Haifa Wehbe, Friday 21 November belongs to Nancy Ajram, and Saturday 22 November closes with Ayed Yousef.
The biggest buzz surrounds Central Cee. The British rap star has become one of the most talked-about names in global music, and his Riyadh appearance promises a high-energy set packed with crowd favourites and viral hits. Hailing from the UK rap scene, Central Cee is known for his lyrics and epic beats. Rising from London’s underground scene, the rapper of the moment is known for his chart-topping hits, including Doja and Sprinter, a collaboration with fellow UK rapper Dave. In January 2025, he released his debut studio album, Can’t Rush Greatness.
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