The Coca-Cola Fan Zone will take over JAX District during the FIFA World Cup 2026.
The venue will screen 55 matches live on cinema-grade LED screens.
Entertainment includes gaming, DJ sets, challenges and giveaways.
The Coca-Cola Fan Zone will screen matches on giant cinema-grade screens, with gaming, food and family-friendly entertainment.
Football fever is about to sweep through Riyadh. As the FIFA World Cup 2026 kicks off across Canada, Mexico and the United States, the capital is preparing for a major celebration of the beautiful game. For fans searching for where to watch the FIFA World Cup 2026 in Riyadh, JAX District is set to become one of the city’s most exciting match-day destinations.
The Diriyah Biennale Foundation has partnered with Coca-Cola to launch the Coca-Cola Fan Zone at JAX District. Running from 11 June to 19 July 2026, the experience will transform the creative hub’s warehouse spaces into an immersive football viewing destination for fans across the city.
The FIFA World Cup 2026 marks a historic chapter for the tournament. It is the first edition to feature 48 teams and the first to be hosted across three countries, making it the largest World Cup to date. In Riyadh, that global energy will be channelled into a lively fan zone designed for supporters, families and casual viewers alike.
More than 1,000 spectators will be able to watch matches across two dedicated screening areas. The fan zone will show 55 matches live on cinema-grade LED screens, including every Saudi Arabia fixture, key international clashes, Arab and Gulf team matches, and knockout-stage encounters through to the final.
Beyond the football, the Coca-Cola Fan Zone at JAX District will offer a full programme of entertainment and interactive activities. Visitors can look forward to an e-gaming zone, football-themed challenges, VR experiences, DJ performances, face painting, games and giveaways. The venue has been designed to create a festival-style atmosphere around each match, giving fans plenty to enjoy before and after kick-off.
Food and drink will also form a key part of the experience, with a selection of vendors operating throughout the event. Tickets are priced at SAR 60, with the full value redeemable against food and beverages purchased at the venue.
With giant screens, a buzzing atmosphere, gaming zones and family-friendly activities, the Coca-Cola Fan Zone at JAX District is shaping up to be one of the best places to watch FIFA World Cup 2026 matches in Riyadh.
Where: JAX District, Diriyah Biennale, Diriyah, Riyadh, Saudi Arabia
When: 11 June to 19 July 2026
Contact: jaxdistrict.com