Confirmed guests also include Dana White, Ryan Seacrest and Shaquille O’Neal.

Riyadh Season 2025 is underway, and one of its marquee moments is Joy Forum 2025, a cross-industry gathering that brings together leaders from entertainment, technology, media, and sport. The forum will take place at SEF Arena in Boulevard City, with programming scheduled across 16 and 17 October under the patronage of the General Entertainment Authority.

Attendees can expect a conference and an interactive exhibition that spotlight innovation and future-focused thinking. According to the current schedule, the exhibition runs from 1pm to 7pm on 16 October and from 10am to 7pm on 17 October. Conference sessions run from 2pm to 7pm on 16 October and from 10am to 7pm on 17 October. Registration is now open via the official website.

The speaker lineup blends headline names with industry heavyweights. Confirmed guests include Dana White, Shaquille O’Neal, MrBeast, Terry Crews, Gary Vaynerchuk, Lee Jung Jae and Ryan Seacrest, alongside executives from major global platforms such as Netflix, WWE, UFC, Sky Sports and MBC Studios. Industry reports also indicate a special appearance by Bollywood legends Shah Rukh Khan, Salman Khan and Aamir Khan appearing together during the forum. Further participants are expected to be announced as the event approaches.

Positioned as a global platform for the future of entertainment, Joy Forum aims to foster collaboration, empower emerging talent and advance the Kingdom’s creative economy. The programme combines keynotes, panels, workshops and brand showcases, creating opportunities for networking and knowledge exchange between established leaders and rising voices. The forum sits at the heart of Riyadh Season’s mission to attract world-class experiences and to grow the creative sector’s contribution to Saudi Vision 2030.

The venue itself adds to the scale of the moment. SEF Arena, operated by the Saudi Esports Federation, opened this year within Boulevard City as a flexible destination for major live events. The site spans tens of thousands of square metres and is designed to host large crowds for conferences, exhibitions and performances throughout the season.

GO: Visit joyforum.com for more information.