Burberry Beauty has opened its first standalone boutique in Singapore.
The VivoCity store is the brand’s first dedicated beauty boutique in Southeast Asia.
Fragrances include Burberry Goddess, Burberry Her and Burberry Hero.
The new VivoCity store marks the British fashion house’s first standalone beauty boutique in Southeast Asia.
The beauty scene in the Lion City has welcomed another major name. Burberry Beauty has opened its first standalone boutique in Singapore, marking the British fashion house’s debut beauty store in Southeast Asia.
Located at VivoCity, the new boutique gives shoppers a dedicated destination to explore Burberry’s fragrance and makeup collections in one place. Rather than heading to department store counters or multi-brand beauty retailers, customers can now discover the label’s growing beauty portfolio inside a space designed entirely around the Burberry identity.
The boutique takes inspiration from Burberry’s former Haymarket store in London, which first opened in 1913. That connection to the brand’s British heritage is reflected throughout the Singapore space, where traditional design references are combined with a contemporary retail setting.
Burberry’s signature camel tones and recognisable check detailing feature prominently across the interiors, creating a strong visual link to the fashion house’s archive. The design gives the boutique a distinctly Burberry feel while introducing the beauty range to shoppers in a more immersive setting.
Fragrance fans will find some of the brand’s best-known scents on the shelves. The collection includes Burberry Goddess, the popular vanilla-led fragrance that has become one of the label’s recent signatures, alongside Burberry Her and the Burberry Hero range.
Makeup is also a major focus. The VivoCity boutique stocks products from Burberry Beyond Wear, a collection centred around complexion essentials, alongside items from the wider Burberry Beauty range, including Burberry Brit Shine.
The opening of Burberry Beauty Singapore gives customers the chance to sample products, compare shades and explore fragrances in person, making it easier to discover something new or track down a favourite Burberry scent.
Where: Burberry Beauty, VivoCity, 1 HarbourFront Walk, Singapore
When: Daily from 10am to 10pm
Contact: https://sg.burberry.com/c/beauty/