+44 will be retailed at The Shoppes at Marina Bay Sands from 5 to 11 October 2026.
Almave will be available at selected F&B venues at Marina Bay Sands from October 2026 to September 2027.
The appearance of +44 and Almave in Singapore is a first for Southeast Asia.
Beyond going for the gold at the upcoming Singapore Grand Prix, Lewis Hamilton is launching +44 and Almave in Southeast Asia.
Lewis Hamilton is a pop culture figure whose reputation precedes him. Ask anyone unfamiliar with Formula 1, and his name is likely to ring a bell. Off the racetrack, the seven-time Formula 1 World Champion is also a renowned humanitarian, philanthropist, and, for those keeping up with the Kardashians, Kim’s newest beau. Now Lewis Hamilton is banking on his star power to introduce his lifestyle and fashion brand +44 and non-alcoholic blue agave spirit Almave to Southeast Asia during the upcoming Singapore Grand Prix.
+44 is inspired by his passions beyond racing, including music, contemporary art, and bold self-expression. From 5 to 11 October 2026, the brand will host a pop-up at The Shoppes at Marina Bay Sands, opposite Yardbird restaurant, featuring an exclusive Singapore collection.
Called Plus44 Marina Spaceport, the capsule is a collaboration with Singaporean contemporary artist Jahan Loh. His recognisable Spaceman motif has been reworked with a distinctly motorsport-minded attitude, appearing across hoodies, T-shirts, and athleisure wear. There is also a statement celestial camouflage tracksuit, alongside accessories, for anyone looking for a workout wardrobe resembling outer space.
Hamilton’s second venture comes in liquid form. Almave, his non-alcoholic blue agave spirit, was developed alongside Mexican master distiller Iván Saldaña and is produced in Mexico using real agave and traditional copper-still distillation. The brand’s portfolio currently comprises Almave Blanco, Almave Ámbar, and Almave Humo. From race week through to September 2027, Almave will be available exclusively at selected Marina Bay Sands venues as part of the resort’s Zero Edit programme, which places the focus on considered drinking without the alcohol.
Guests can indulge in The Lewis, a zero-proof cocktail developed with the driver himself, available from 8 to 15 October 2026 as part of The Almave Circuit programme at Bread Street Kitchen, LAVO, Mott 32, WAKUDA Singapore, and Yardbird Southern Table & Bar. Hotel guests can also order it from the comfort of their rooms, should the thought of navigating the Formula 1 crowds prove daunting. Those considering taking a piece of Almave home can head to The Gift Shop at Marina Bay Sands Hotel Tower 2 for a closer look.
“Lewis is an icon of our generation and his influence extends far beyond the racetrack,” says Irene Lin, Senior Vice-President and Chief Marketing Officer of Resort Marketing. “Marina Bay Sands is honoured to partner with him on the debut of +44 and Almave in the region, bringing together fashion, culture, innovation, and elevated lifestyle experiences for our guests in meaningful ways.”
Hamilton may spend race weekend focused on lap times, but there’s more to him than the action on the tracks. With +44 handling the wardrobe and Almave taking care of the drinks, the seven-time champion’s side quests appear to be almost as busy as his professional career this season.
Where: Marina Bay Sands, Bayfront Ave, Singapore
Contact: marinabaysands.com