Partner Content: Jetour transforms Al Dhafra into a playground of adventure and culture.
Liwa International Festival is always a vibe. Every year, as the weather cools and the desert comes alive, the festival turns Al Dhafra into the ultimate playground. And this season, Jetour is taking that energy and turning it up a notch.
Jetour has officially kicked off the Liwa International Festival with one of the most immersive brand showcases the event has seen. Running across the festival’s 23-day celebration, Jetour’s presence spans multiple zones, ensuring you encounter the brand wherever you go. The activation is designed to celebrate adventure, discovery, and community, perfectly aligning with the festival’s spirit.
Jetour’s Liwa experience is divided into different areas. The Jetour VIP Camp brings DJs to turn up the crowd. There will also be an Eastern-inspired cultural program with dragon shows, Chinese calligraphy, performances, tea tasting, and much more. With a Majlis setup, an outdoor cinema, board games, volleyball, and a photobooth, it’s guaranteed to be the spot to be at.
Until the end of the Liwa International Festival, Jetour will also showcase its full SUV line-up in a branded, showroom-style display. You can get up close with models including the G700, T2 i-DM 4WD, T2 Luxury Plus, T1, and Dashing.
The highlight of Jetour’s festival presence takes place at Tal Moreeb from 31 December to 3 January, when the G700 takes centre stage beside the grandstand. This sets the scene for an unforgettable New Year’s Eve celebration, complete with fireworks. Add buggy torque experiences and interactive test drives, and Jetour’s Liwa activation becomes even more adventurous.
For those unversed, Jetour is a premium SUV brand that blends innovation, intelligent design, and powerful performance. Under the exclusive distributorship of Elite Group Holding in the UAE, it continues to redefine what adventure-ready SUVs can be on city streets and in the dunes.
So if you’re making your way to Liwa International Festival this year, which you should, make sure you experience Jetour’s activations as well. Blending an authentic desert atmosphere with Jetour’s signature sense of adventure, it’s the kind of experience you don’t want to miss.
GO: Visit www.jetouruae.com for more information.