first for fashion

Lacoste’s latest collection represents the impetus of an active lifestyle

Mandarin Oriental partners with AQUAZZURA for a limited edition slipper collection

Levi’s celebrates Dubai with its new campaign

New Balance’s annual Grey Day Collection celebrates its heritage

Oakley Kato: the eyewear revolutionising the face of sport

Cardi B launches ‘Summertime Fine’ Collection with Reebok

French menswear brand, Celio, launches its SS21 Collection

New Launch: TERRASUYA brings stylish and affordable accessories to the UAE

Mask envy is a thing of the past with the new Oakley MSK3

A sense-ational new fragrance was launched on Burj Khalifa last night

Fred Perry collaborates with British band Gorillaz to create the Fred Perry shirt 2021

Bruno Mars joins forces with Lacoste to create his first lifestyle brand