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This Limited-Edition New Balance Shoe is Only available in the UAE
Dubai Gets a Community-Led New Balance x Rascals Activation
Kith and adidas Originals Refresh Classic Sneakers for Spring 2026
On and Zendaya Reveal a Sleek New Co-Created Collection
New Balance spotlights Dubai’s homegrown scene with Local Legends
Nike levels up Air Max Day 2026 with new drops and return of the classics
Sneaker Con is heading to Jeddah for the first time this February
Khabib Nurmagomedov opens a sneaker boutique in Dubai called Send Location
Hype, style, and culture collide as Sneaker Con returns to Riyadh
Nike launches SNKRS Reserve to beat the queues
Tyler, The Creator and Converse create a stylish sneaker line
PUMA Mostro sneaker makes a fierce comeback
18montrose opens a luxury sportswear store in London
