The collaboration features new Acqua di Parma fragrances.
Dubai loves a good pop-up. From fashion takeovers to foodie collabs, there’s always something happening around the emirate. This time, the spotlight is on Acqua di Parma, as the Italian lifestyle brand teams up with Bloomingdale’s for its very first pop-up café experience in the Middle East.
Located on the first floor of Bloomingdale’s in Dubai Mall, the Acqua di Parma pop-up blends the brand’s signature style with the retail store’s cafe concept, Caffetino. The space has been brought to life by celebrated designer Dorothee Meilichzon, whose touch is evident in every detail. Expect bright yellows and oranges setting a vibrant mood, softened with pops of white and grey.
Geometric and curved furnishings create a warm, inviting flow, while wooden accents add an earthy balance. A dedicated display wall, embossed with the brand’s logo, takes up space too. There’s also a shelving unit which showcases Acqua di Parma’s new summer collection, including candles, home fragrances, hand lotions, soaps, perfumes, and more.
The Acqua di Parma menu is just as stylish as the setting. Expect espresso-based classics alongside Italian pastries such as affogato and crisp. Inspired by summer traditions from across Italy, the drinks include cold coffee favourites such as iced caffe leccese, shakerato, and more. A vintage-style gelato cart also takes space, while the mocktail menu features blends like Capri Spritz and Amalfi Dream.
Whether you’re popping in for a quick caffeine fix, want a taste of that gelato, or are just browsing the brand’s signature scents, this pop-up feels like a mini Italian holiday without leaving the mall. Now open at Bloomingdale’s Dubai Mall, Acqua di Parma offers a stylish pop-up and an escape from the city’s scorching heat.
GO: Visit https://bloomingdales.ae for more information.